World marketing comments (http://mkt.),
Instructions for use: each company's leadership, many marketing ideas, we call marketing IQ. Leading marketing intelligence quotient is high or low, around an enterprise marketing decisions and marketing behavior. Use this tool, you can make your own basic business leaders understand their marketing IQ level so as to find preliminary correction direction.
The following 20 questions with regard to the marketing status statement may be correct, but may be wrong, in the subject after reading later decide to choose answers. If you are not sure, it's best to choose "don't know", do not guess, that's not right, resulting in errors. This test just like in the real world, you must pay the price of bad judgement. __________________________________________________________________________
1. the multinational enterprises in developed countries, the majority of product marketing will be very successful.
□ Proper □ error □ don't know
2. in an increasingly competitive, businesses from new product development profits will be more than an existing product
□ Proper □ error □ don't know
3. enterprise can create economies of scale, its products will have a higher market share, and higher profitability.
□ Proper □ error □ don't know 4. sales channel sales efforts and meet the wishes of consumers buying behavior of the larger manufacturers "pushing" the proportion of the strategy will be.
□ Proper □ error □ don't know
5. get last year's marketing budget is multiplied by the inflation index, you can compare reasonably developed out of this year's marketing budget.
□ Proper □ error □ wonder 6. adoption of the product line extension to launch new products with great risk.
□ Proper □ error □ don't know
7. market research is a critical marketing tool, according to market research results are important marketing decisions, most cases can be rest assured that use.
□ Proper □ error □ don't know
8. now the enterprise looking for new customers on investment than in the maintenance of old clients.
□ Proper □ error □ don't know
9. make a company profitable top customers usually is the biggest customer.
□ Proper □ error □ don't know
10 companies making marketing decisions, usually prior to assess the profitability of various programmes.
□ Proper □ error □ don't know
No comments:
Post a Comment