The author is a Goldstar beer Group Vice President of sales company
In to the Marketing Manager to do training in the classroom, in peacetime, many young managers often ask me how to do a Marketing Manager? this is a benevolent see benevolence, Moses, there is no standard answer questions. In this combined with my own work experience, talk about experiences.
Attitude is everything
I appreciate Mr. Milutinovic words: attitude is everything!, dry attitude first of all, do not have the right attitude, there would be no possibility of success. I really look up to to decisive practical, dare to fight is famous for the style of work, will also be general Pang this style into my work. I every day with a passion, madness, entered the company I forgot everything. I worked in marketing for many years, hardly ever over Sunday, a day's work for more than ten hours is often the case, and family time even to-day. Golden Star group enterprise spirit is mentioned in the preceding two sentences: diligent, vigorous and resolute. Chairman Zhang Tieshan is that spirit of the first advocates and practitioners, it can be said that this work style is governed by a Board, and is deep sense of enterprise and responsibility so that they can spontaneously Ecstasy into work. Although the full load of body and mind are very tired, but his work as the enterprise development contributions, received the leadership, to realize the life achievement and sense of belonging, and bitter, then tired mind is happy, all efforts are worth it. An example of a good salesman
While I'm in charge of a dozen marketing branch, but I am a regular in-depth market with sales market together. Someone will ask me as a Marketing Manager, so that the necessary? you know example is infinite, as a Marketing Manager to work out the achievements, to get the support of his subordinates, he had sank to the bottom of the base, and subordinates in unity, the difficulties and hardships, he must be charged and when good role models. Most of the time over the years I have a line in the market, together with the marketing personnel survey market, to visit customers, capture market information, research and marketing programmes. I think it is very necessary that a good marketing manager cannot sit in the Office do not understand the situation and racking our brains, backseat. Long-term market a line made me able to accurately grasp the market information, and quickly make the right decision, as a step ahead of the competitors, market opportunities, while in the market a line of lead in dry, fully mobilize the enthusiasm of the marketers and initiative to enhance the cohesion and effectiveness of the team. Of course not putting the cart before the horse, to properly carry out their duties under the premise of leaders, to the market a line of personally do market, or just a salesperson.
To make the customer's friends
The 21st century is the era of relationship marketing, enterprise customers and building strategic win-win-partnerships are important to the healthy development of enterprises. Good customer relationships are built on mutual benefit and on the basis of mutual trust. Market economy is credit economy, only by adhering to the "credibility first, customer first" business principles, and be able to establish a solid and lasting customer relationships. To do this, first, it is necessary to meet the customer to trust each other, to make friends with the customer, and then do business; the second is to ensure that enterprises profit, take full account of the interests of its clients, providing customers with perfect service, real customers do practical work, ensuring customers profit continue to grow; the third is to have a good personality, from my start and strict subordinates do not get the customer to the customer, not the darkest days for money, do not accept customers eat please. Over the years I-to-market or had dinner and then go to the customer about the services, or ask the customer to eat, never an additional burden to the customer enhancement. People for the people, most customers are very simple, but making money is not easy, as long as sincerely help customers, win the trust of customers, increase customer loyalty to the enterprise, solid and lasting customer relationships that build up.
Personality and leadership is important
Strike first to their own hard, has a team of soldier teams win a battle of prerequisites, shopping malls such as battlefield, marketing work. Building the quality of our leading team is doing a marketing the prerequisite and basis for the work. At work I really pay attention to building the quality of our leading team, I am in charge of the company is an internal very United and cohesiveness of the team is very strong. A lion led by a flock of sheep to be able to beat a sheep led a group of lions, a team leader quality how to play a crucial role, I attach great importance to this point. The power of personality is infinite, wants to become a good leader, won the respect and support of his subordinates, it must be good in front of his subordinates three role that teacher, brother, friend, care and body cut subordinates, sincerely help subordinates, lead affiliate success. The so-called teacher is experience and practice you don't but the absolute authority, but also unreservedly to their knowledge through the land transferred to subordinates. The usual work I often patient guide subordinate work, but I also put their years of experience in bit by bit to conclude, in the company's marketing staff training class teaches without reservation to everyone; the so-called brother is able to subordinates as fellow brothers, do love soldiers as a child, heart care for their development. On the new points to each new sales, I not only care about their work, care about their learning and living, so that they can dedicate to work; the so-called friend is going to get along with his subordinates in good faith, on an equal footing, to zero distance to Exchange and communication. In the company I and regional managers and agents often are brothers, and not the duty of proportionality, it is not just about surface feel warm, but truly reflects the deep friendship between each other. The only way to close with subordinates, and woe, through thick and thin, he himself could anger from Wei, always to be treated with respect and support, this is also a kind of leadership.
Constantly learning, beyond self
Taiwan famous management
Casper experts speak very well: the mother of success is failure. Why mention this? it is because in a situation of today, past experience is no longer a panacea, and even the heresies, too believe in empiricism will lead to failure. The 21st century competition among enterprises is the competition of talents. In fact, competition for talent is learning ability of competition. Because learning is to enhance the quality of our human resources is the only way to learn the power of the fundamentally determines the strength of the talent competition. In order to adapt to the requirements of the market development, Venus Group had initially set up a learning organization, we are all learning, who doesn't learn will lag behind, not able to adapt to the requirements of enterprise development, will eventually be phased out. I think that as leadership is particularly necessary to study not only to be a good example to bring all of enthusiasm and initiative, but also by learning constantly improve their own quality, maintain absolute before the subordinate authority. Only in the continuous learning feel his learning is always so shallow, always feel that there is no end of knowledge, learning passion and momentum is stronger. I've studied Finance is engaged in the marketing work is constantly learning, learning in the work, unceasingly accumulated and enrich their knowledge and experience. Faced with more competition, competition means innovation, market environment more complex situation, must be constantly learning, better ourselves. For one to achieve career continued success, must be lifelong learning and innovation. Beyond the self without limit, the greatest enemy is ourselves, ego, everything just defeated.
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