Keywords: Marketing Marketing inspiration Lady mother last Saturday in the Park I see this scene: a young wife, pushing an approximately less than a year old, is going to come from the next to a woman, and the young mother got chatting, talking and laughing XI picked up the children. "The boy is so fat, long like you?" the young mother laughing edge answer. Then the old woman took the child into the car, from her carry package took out two little vest. "Alas, my daughter-in-law laid me selling points, both of which cotton is duanma, you see that the children put on prospective look good. "The old lady saw the young mother did not want to sell, and pointed at her products said:" these two if you are asked for, each piece of cheap cents, each quarter, you go back and find out, if you buy expensive for me to the old age security, I'll pay you a four-piece ". Finally the young mother looked at, not very reluctant to buy two.
Comment: the old lady selling skills in three steps (a) take the praise children "really fat", family communication. (Ii) describes the product, "duanma" no quality problem. (3) price discounts, "each about cheap cents".
Looks like the old lady selling, no skills, these skills are skills has the old lady, but actually we do business, by selling skills is a replica of the old lady? can skilled use of how many people? here I would like to explore with you.
※ Special love for special you
Here, we'll not talk about the old lady's what sales skills, talks about her spirit, age, she also so earnestly really do not get bored of communication, not tired of presentation and so on,
Her why some people may say life compelled, however our comrade is not compelled to life! buy house loans, their children to school tuition, about the feelings of the investment object, which does not require money. Maybe she didn't think so much, let us these civilized man to her name: that was the old lady's pursuit. In addition, it was the product of not knowing what to say, no woman is in this spirit, it is nothing, so the product is for old people, are they given a product of the soul and life.
※ Love spell will win
Now let's talk about the old product issues. Her products are really "duanma"? I think not, she just took her bad selling products, locate a sales reasons as a selling point, paving the way for sales made. Her in this way, perhaps from, perhaps inspired by others, we do not go to the elegant, but she used this method achieves the aim to solve her problem, little vest is out. Now we have these promising young managers, how many can be been like the old lady, the market's problems in the market? market problems, the reason is always adequate, began to company policy to policy, nor to the problem solving, Buck, John, this is the result of the victim, but do not have our own fault. Maybe the problem is the company's market, and perhaps others, but why don't we confront? company sent us to the market revolution, leather who lives? to leather market issues of life and not let us put the issues into Pocket back, here I give you an example.
* My eyes only you
We turn now to the Lady of last resort, promotions, "two parts to each piece of cheap cents." Looks like nothing new, we usually may also use, but we can use is another matter, here I learn a recording. "So-and-so boss, hard work pays off, I and Manager to say you that marketing has finally granted, you have the money, goods subject to the" tomorrow. As if to complete the task, to customer delivery, my eyes only you---promotions, Manager seems to be a bastard, specialized dealers, not embarrassed to play, not to the sales. We will not discuss the salesman doing right or wrong, just want to and communication with our friends, we would like the old lady, "two parts have to be" before "cents per cheap?" so we know a lot of friends, only to be promotional, but don't know how to use the sales.
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