Monday, December 20, 2010

Wuying and PHS tragic ends UTStarcom

World marketing comments (http://mkt.) On Saturday, UTStarcom suddenly announced that Executive Vice President is Chinese area CEO departure from the company wuying because and company development strategy disagreements. A message for this already fragile UTStarcom into shock. Last Saturday, the company suddenly announced that Executive Vice President is Chinese area CEO departure from the company wuying because and company development strategy disagreements.

In this live on PHS Fortune telecom equipment company, as a co-founder of wuying originally had a leader-like position, even in the whole of China IT industry has a business hero Halo.

In the subsequent issue of personal wuying declares, "regret" and "understand" words in full shows his frustration and sadness, but also makes him go quite sad. A certain sense, this is the PHS times left for the people of last figure.

■ The cauldron of the Board of Directors

"In the analysis and assessment of the company's strategic plan, wuying for enhanced shareholder value strategy has a very different view. "UTStarcom CEO Lu Hong liang distantly to determine the cause of the termination. wuying

"After careful review a number of short and long-term plans, we finally concluded that the best solution is to move forward on the basis of the existing development. In October 2006, we launched the company's strategic plan of the evaluation process, the main objective is to maximize shareholder value. We eventually found, enhance shareholder value of optimal scheme is in global key market opportunities, strive to make the UTStarcom to profit. "UTStarcom Chairman Thomas · Cattaui said.

The company also announced that, after the separation, Lu Wuying hung off will temporarily as UTStarcom China area supervisor, at the same time continue as UTStarcom CEO and President. "The Chinese market is the foundation of UTStarcom, and UTStarcom is an important component of future success. The next few months, most of my time will be in China, the main focus on China business and carrier customers, establishing long-term partner relations. "Lu Hong liang said.

"I'm on the Board to make such a decision very much regret that I did not seriously on the Board of Directors also discussed the company's next strategic requirements before you rush to leave that puzzled me. "Wuying to this newspaper yesterday, sent a copy of the personal statement, with the current UTStarcom also does not have sufficient capacity at the global level for a major expansion," as a Chinese company, internationalization frustrations, should actively face the reality that the contraction in the market of front and product lines, with roots in the Chinese market. "Even though the dismissed, wuying still insist their point of view.

■ PHS of after encountering routes

UTStarcom and even wuying CD depends on PHS business success "dice". October 1995, China began to test the PHS technology, that was when the reform of China's telecom industry has just opened the curtains, and the industry on this technique a lot of controversy. Wuying guide of UTStarcom has first hand. As it turns out, when the rapid occupation of the North and South of the PHS, the strategic initiatives that UTStarcom as PHS's first big vendors.

With the success of the PHS, before and after 2005, UTStarcom to cause the first peak, has 17 consecutive quarters to break the Wall Street earnings growth is expected. Then, UTStarcom China revenue accounted for 80% of the company's revenues, especially scenery infinite wuying. In October 2005, at the tenth anniversary of UTStarcom, UTStarcom Wuying put words into-the-art communications equipment to manufacturers.

"Wuying is UTStarcom ' God ', including his bearded face, are the property of UTStarcom. "A bit familiar with the industry's senior wuying.

Of course, this period also carries some wuying, some people believe that the technology behind the PHS, UTStarcom is a successful opportunist. Comments from the outside world but do not ask, but rely on PHS fame of UTStarcom, indeed significant congenital 3G expansion failure is a typical example.

In December 2005, the company announced the full contraction 3G front, abandoning the European version of 3 g technology. Reporters, wuying said as changing market conditions, in particular China postpones 3 g licences have been issued, the company will focus on a clear advantage, and can bring direct benefits to the company's technology. The decision to allow the investment of UTStarcom Shijiyiyuan boondoggle.

Wuying claimed at the time, the company's strategic transformation, new business focus on IPTV and mobile phones, PHS, IPTV is a "top priority". As a result, this route also encounter unexpected "Waterloo".

No comments:

Post a Comment