How clever education platform for brand marketing

How clever education platform for brand marketing?

"Education is the foundation of" people on the importance of education not self-evident that a survey report shows that parents on their children's education expenses accounted for more than half of the family expenses, extracurricular expenses accounted for two thirds. And education linked to the industry has long been the King's daughter had married, that non-educational products how clever education this trip express trains, brand marketing?

As early as 1999, North America is a brand of implants marketing model: young professional experiential education marketing.

In 1999, Mexico has established the world's first children's theme park in Kidzania, and hundreds of well-known brands with depth brand implantation, through the production process, sales processes, services, processes, etc. of real simulated and reconstructed scenes, let experience, intuitive feel brand products and culture, leaving indelible imprint "brand." As a result of occupational experience itself is a fun process, experience of active participation in favour of active receive brand demand information, realize the depth of the brand in memory.

With the children's theme park, Kidzania brand achieved outstanding achievements, not just at the time of product sales, more training a large number of future consumers. Since then, the United States, Taiwan, Korea and Japan have established youth vocational experience Museum, implantation of a brand. Adoption and education industry, the combination of the product, brand, culture, entrepreneurship depth implantation.

Young professional experiential education marketing in the domestic development time is not long, but very rapidly, with incomplete statistics, the 2008-2009 continent appears first youth vocational experience has seven venues. Of these, located in Beijing's Tongzhou district joy of adolescent social vocational experience Museum has begun system implantation of cooperation of the brand, the results are obvious.

The industry believes brands implanted marketing model: young professional experiential education marketing, integrated marketing, experiential education marketing, interactive marketing, brand parents and implantation of marketing, and precision marketing, marketing models, solves simple implantation disadvantages, is a soft implanted as the main body, all-round, multi-angle integrated marketing mode.

According to: 2010-01-27, Chinese brand planning Research Center and the advertising leader magazine to co-host, dahua zhidao brand marketing agencies Association — "childhood memories" of brand brand new marketing model implantation to invite marketing specialists and international and domestic famous brand Director 20 discuss brand implantation of new marketing model: young professional experiential education marketing perspectives and trends that will set off a new marketing storm, deserving attention. By then Chinese advertising network will be the whole story.