2007 new year's day, Beijing coincided with the severe winter.
For Shanghai Hualianchaoshigufen co., Ltd. (hereinafter referred to as Hualian supermarket) Beijing's staff, is experiencing another professional winter — — Beijing store collective business.
Now, Hualian supermarket Beijing hepingli liupukang, etc stores already empty.
Although Hualian supermarket strongly avoided the "collective cessation", but since the Beijing store loss serious reality, large-scale shrinkage is forced to face reality. Five years ago, killed in the city "to open 100 haoyan 1000-plus" Hualian supermarket why in only 30 full of "home" when she shed exit?
Sadly leaves Beijing
In February 2001, Shanghai Hualian supermarket and Beijing Xidan, supermarket's cooperation, to enter the market, the formation of Xidan Beijing Shanghai Hualian supermarket (Beijing) co., Ltd.
This cooperation was once the good in the industry.
In fact, in the formation of the new chain company, Hualian supermarket in Beijing has opened a few stores, since performance good, the joint venture thus smoothly.
In 2003, is already beginning to yield of Hualian wings supermarket Beijing subsidiary, and Beijing business multidimensional further cooperation to standard supermarkets, convenience stores, large stores three pioneering Beijing market scale format.
Two years later, Hualian supermarket in Beijing have standard supermarket 30, convenience stores more than 20 scale of business.
But of the supermarket in Beijing has 32 integrated supermarkets and 10 large stores, 29 home convenience stores, and Carrefour, Lotus and other foreign supermarket is gradually expanding market in Beijing, Beijing, to win a share of the market is not easy.
In 2005, Hualian supermarket facing increasingly brutal competition. Loss considerably.
This is the full liberalization of China retail industry's first year, the massive expansion of foreign retail business, domestic supermarkets to survive the deterioration of the environment.
This year, Hualian supermarket in Beijing has first loss: — 1707.68 million, net profit year-on-year decline 51.49%.
It also takes up the amount of all loss and denouncing the supermarket's 1/4. According to the understanding of Hualian supermarket, supermarket industry rely mainly on the scale of profit, but its in Beijing's convenience store storefront is relatively small, dot number, total assets of the low side, and therefore profitability is very limited.
Serious and persistent losses led to the development strategy of Hualian supermarket.
Starting from last year's Spring Festival, Hualian supermarket have shut down some convenience stores in Beijing. The first half of the year, close by nearly 20, Hualian store opened in Beijing 1/3 of the total.
At that time, industry rumors, Hualian will withdraw from the capital.
In November 2006, the Union has confirmed that Beijing supermarket 30 supermarket will face full rectifications.
Shanghai Hualian supermarket branch manager Li all publicly stated: "Shanghai Hualian supermarkets to make adjustments, you want to exit this market, and how annealing is a process of adjustment, but this is only one strategy. ”
Merge the mystery
Perhaps, the merger will become Hualian supermarket transition of most direct and effective manner.
In Hualian supermarket withdrawal from Beijing, about the merger of the Union and the United again into people's perspective.
Bailian Group since its inception in 2003, while subordinate to it's two chain enterprises has been the industry's concerns.
But because the information disclosure related to listed companies, related parties are on the way.
In June 2005, UBP Group Chairman Zhangxinsheng first public representation, Lianhua and Hualian will be consolidated. Shanghai Tang jiaqi hualianchaoshigufen co., Ltd recently Beijing store shut down the interview, said that the door was because "the company is developing the next programme". Reporter recently urged to ask for the "programmes", he said, "because the programmes developed by brilliance group, but also involves the company Lianhua Supermarket, so there is no message. ”
But from the existing situation, the integration of conditions have been met.
A most important background is, Hualian supermarket in August 2006 have been formally delisting.
New media success lent shell Hualian supermarket listing, Hualian supermarket in the supermarket, divestiture from listed companies. If the UBP group hopes to continue on the basis of the Union to continue expansion of supermarkets, it is not necessary to lose its eligibility criteria.
At the same time, in the last year, UBP group personnel adjustments, "Lianhua lines" executives have a main webs UBP supermarket, Division of various positions. While previously Lianhua Supermarket Vice President Zhang guohong, Xie Ding Jun has served as General Manager of the supermarket to the Union and the Deputy General Manager positions.
But Paul's brand overall is expanding rapidly.
Managing Director Liang Wei Lian hua long ago an interview with reporters, said that the second half of 2006, Lianhua also adds new out of 300 stores, supermarket 90, century Lianhua supermarkets 13 ~ 14, convenience store 200. From funding arrangements, 70% of the funds will be invested in the brand of the century Lianhua supermarkets.
In order to cope with the merge, Lianhua Supermarket also from 2005 onwards, the up-front investment 1.2 billion construction of century Lianhua supply chain information system. It is reported that this system contract for a period of six years, will provide for Lianhua and Hualian a new supply chain information platform.
Therefore, consolidation is considered reasonable.
Reasonable to guess that in the Beijing Hualian supermarket stores and supermarket close to rectify, in a district will begin the consolidation is a good time to borrow passive to active.
Now the industry is exposed to merge specific in two steps: Shanghai City, the supermarket was early competition needs to be adjusted to the layout of the mesh point of unanimity dot layout; markets outside of Shanghai, the efficiency principle close part of the losses of the store. At the same time, do not stop the pace of development of new shops.
Supermarket industry of
Competition intensifies, so people have to re-examine the impact of foreign investors.
Shanghai supermarket chain enterprises Statistics show that in 2006, the income of large comprehensive supermarket also sharply increases, the number in the store and not much difference between the last year, in the third quarter for 30% of growth.
CITIC Securities analyst Chen Chen pointed out that the majority of the revenue comes from Carrefour, foreign investment and foreign large comprehensive supermarket, hypermarket stores number lower than the domestic enterprises, but the market share exceeded the domestic enterprises, can be said to have led the large stores in Shanghai.
As these enterprises of national expansion strategy, the massive level city is close to such a competitive State.
In fact, the Chinese supermarket retail is copied abroad experience model, thus beginning the industry in many ways the issues facing the acclimatized, but as the industry begins to break down, gradually adapt to local retailers, consumer demand and slowly has its own industry.
Chinese supermarket format according to the management area and functional differences, divided into standard hypermarket, supermarket, convenience stores and discount stores.
Now, Lianhua Supermarket is considered in the standard format transition to look to a new breakthrough. Luxury living museum, fresh supermarket and communities become its supermarkets in the transformation of the themes of stores in more than 100 percent revenue growth.
From this perspective, Hualian integrated with Lianhua seemed to be more able to dissolve the Union's overall losses crisis in supermarkets.
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