Liuyang River wine advertising: get on board the "Super girls" bus: 2005

Creative source value orientation

The industry had smiled and said: "brand would have to spend money to drop it! reluctant boy set out Wolf brand? by is concerned about the rate, interest rate, brand up!"

In brand marketing, to win popularity, you only need to invest a great deal to the full range of intensive bombing, three-dimensional advertising, so that within a very short time, can be a significant raise brand awareness; and to establish a good brand image, branding the overall idea of the basic work done very carefully, in place and on a regular basis, when the product's inherent quality and service levels exceed customer expectations in order to get their recommendation and publicity, and those leading to a competitor or fancy services and initiatives that will allow consumers to enjoy while experiencing the joy, spread across the vivid.

It is true that advertising creativity cannot be considered as a simple linear thinking, specifically is a cognitive dissonance, a comprehensive expression of corporate culture, only reached a higher level in order to apply to all kinds of places, guiding the audience value orientation, communication enterprises, brand concept, so calm in the face of challenges from competitors. If we say that good advertising is derived from advertising creative staff of innate spirituality and the passion of the advertisement, the quick thinking and attention to detail, is the advertising creative contradictions in two big magic.

In this challenging and competitive market, full of opportunities. In the market of various contradictions, modern enterprise and its leader as long as the good grasp the main contradictions and minor contradictions, targeting key aspects of market operation of pulse, learning and successful market management philosophy, so if you want in the fierce market competition with taller than his opponent, preemptive moves one step, it must be good at grasping the market of new opportunities, new trend, to surprise. Sun Tzu said: "it is surprisingly good, infinite in the world, inexhaustible in rivers".

This is going to be thinking ahead at the consumer, think of the hearts of consumers. To in the first time to the potential consumer market needs into reality needs, the potential market for the enterprise market of reality. Much to invigorate the fickle, out of Wad, combining the past serve the present and foreign things serve China, pioneering and innovative, they can seize the opportunity after another, constantly develop new markets, opening up new areas, the development of associated enterprises, leading the company to a new height, new prosperity. How to effectively mining potential market because of the potential, the Lord, who, because of the time, and product. Although in the form of various shapes, texts. But the root of the source is merely a "change" things, enterprises or individuals in the fierce market competition, how can you to changes to an unchanging.

Make similar tapping

If you said the Mid-Autumn Festival is the liquor into the start of the season. Then the new year's day and Spring Festival will be the liquor sales of prime time, its strategic significance is self-evident, but liquor sales in a year in real time, is harvest governs a brand new year of market sales prospects. But now, with the industrialization of the wine industry, meticulous development, many liquor brewing quality comparable, only taste slightly different, but the market share also with liquor brands are constantly evolving to carve up. On the market, the Spring Festival, not to a liquor sales wars have been fought in advance. From statistics, in 2004, the domestic alcohol advertising increases up to 23.9%, is a top 10 industry increases the largest industries (the data is from CTR research company), the first half of 2005 top 100 liquor ads China has come down. But after entering the second half of the year is a year's peak season, a highly competitive market, a sharp increase in the amount of advertising. All brand advocacy, played the "warmth" brand has always been a dose of 100 test of sorts. The national well-known liquor brands, brand competition marks will become an inevitable trend of competition, the brand began to shrink the buyout, strengthen the primary brand influence, again among the mid-autumn gift your friends and family gift wine sanjia, firmly occupy a lot of high-end brand liquor market share. At the same time, a number used to do long term strategy of renowned brands, such as maotai, Jiao, etc. have also shown various ways. In this market environment, how to operate your own brand, has always been a major liquor manufacturers thought!

But in recent years "event marketing" is very popular at home and abroad, a public relations and marketing tools. Event marketing by "borrowing" and the "campaigns" in order to improve the business or product name recognition, reputation, establish a good brand image, and ultimately contributed to the sales of the product or service.