Wednesday, December 15, 2010

Hype product concept of beauty in soybean milk machine in a crisis of confidence

Last year, the popular market of soybean milk machine has nine Yang industry position, also fire a number of industries to profit from short-term speculation to dream. An industry sources, the 2008 national soybean milk machine Enterprise suddenly emerged more than 800, mainly concentrated in Guangdong Shunde, Zhongshan. Of these, nearly 100 brand enterprises.

It is understood that the United States since last March into soybean milk machine industry is facing the huge market demand in itself has no production line, you can only take out looking for processing OEM. For beautiful days ago hot push drivability dry beans of soybean milk machine, one of the industry admits that this is actually the enterprise product features speculation of a gimmick.

Because of the beauty in the household appliance industry influence larger, brand basis, so the choice of beauty into soybean milk machine market has gained some market orders. But suffering from us soybean milk machine then there is no professional production base, not in the short term to meet the market demand of orders, and ultimately adopted in the external processing OEM.

It is understood that the beauty of soybean milk machine processing OEM factory most often near 10, mainly in Zhongshan, Shunde and. Journalist investigations found that good mommy appliance Zhongshan, Shunde branch with electric gave us soybean milk machine OEM. Zhongshan good mommy on brand soybean milk machine sales, but also to businesses and consumers a sentence, "we are for us of OEM", highlighting its strengths.

Insider, due to the beauty of itself did not in soybean milk machine products accumulate professional manufacturing experience and technological process, foreign processing OEM factory options, mostly to OEM companies existing quality system as standard, in this case, the beautiful external soybean milk machine quality system and stability it is difficult to guarantee.

Reporters from China electronic Chamber of Commerce organised by 315 consumer complaints online to see, on the beautiful complaints many soybean milk machine. One of Mr. Ma Zhengzhou, March 23, in the supermarket to buy beautiful healthy Gift Pack, including induction cooker, soybean milk machine. March 28, the first use of the machine head fracture, internal coil end visible. The consumer that first appeared serious quality problems, heart more angry.

A soybean milk machine experienced professionals in the field of Mr LEUNG, soybean milk machine is actually very simple, mainly electric, shell, hot rods, plates, key components of the computer. In addition to computer Board is made up of independent development, other parts are in bulk from the outside. At present, the Guangdong region of soybean milk machine factory over 50% OEM business contract processing, product failure rate at 10%.

Enter the soybean milk machine market relatively late in beauty, in order to quickly seize a place only through the manufacturing technical concepts to attract the eye. The most representative is dry bean seed soya milk machine, its main idea is to save time and prevent foam bean contamination.

For the beauty of this concept is new, many consumers in chain stores told reporters that the product concept is very new, but are not willing to try, or used to make soya bean moisture. But a bit Shunde soybean milk machine production enterprises technical staff also revealed that, although the beans dry beans hit saves time, but the noise problem cannot be resolved. In addition, dry bean playing soybean milk tastes really good, but the loss for nutrition, the industry has been a lot of questions.

Many nutrition expert interview, said that China's production of soy milk has a traditional process, passing the Millennium is not easily can be changed. They advocate that people in home-made milk, in order to guarantee the nutrition or to Soak beans, intermediate technology cannot readily be a choice.

Home appliance sales expert hung Shi bin pointed out, the beauty of the soybean milk machine is the banner under the banner of technological innovation, the concept of product features. But the beauty of ignoring the fact that consumers are increasingly mature, speculation and features exaggerated concept has developed antibodies, will not easily fooled.

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