World marketing comments (http://mkt.) "On the way in the future, we foot slipped on the throttle, the other foot on the brake. "In fact, this is on Kodak digital transformation process in the most authentic portrayal of struggle
"Digital camera is the evolution of dinosaurs? they are too fast, they can adapt to the current digital environment or that they are already out of date?," January in Las Vegas CES exhibition, Eastman Kodak Company Chairman and CEO Antonio Perez so the audience · ask, maybe he didn't expect to become popular in the eyes of dinosaurs, it is on Kodak Company.
In fact, the "dinosaur" is not a new nickname, Kodak United States Fortune's senior business correspondent Geoff Colvin in 12 years ago to the dinosaurs entitled wrote a famous cover article, which refers to General Motors, IBM, and Sears are United States business community's three dinosaur, but then there are many readers, dinosaurs of the lists should be coupled with a Kodak.
The Kodak biggest challenges come from Fuji, but now Kodak aAnd, obviously there is another more challenges — the digital revolution. After ten years of struggle, Kodak this head yellow "dinosaur" seems to be still able to escape bad luck.
1 August, Kodak announces second quarter 2006 results, loss to 2.82 billion, which is on Kodak in the digital transition after the seventh consecutive quarter of losses. Perez, Kodak's digital business can profit from 4 billion this year, Wall Street's cool reaction is "prove it". Goldman Sachs analyst Jack Kelly from Peres announced that Kodak's ambitious reform programme, it has not been promising the Kodak Company, "I do not deny that the Kodak Company really have developed a number of new digital products, but the Kodak Company stock in order to obtain better performance, it must prove that the product really can get very high profits. ”
Accelerate or brake?
"On the way in the future, we foot slipped on the throttle, the other foot on the brake, and at any time, we are not sure which one foot should tread more heavier. "In February of this year's PMA Conference convened, Kodak consumer digital imaging Group CEO Phil Faraci Frank told the participants. In fact, this is on Kodak digital transformation process in the most authentic portrayal of struggle.
In the digital transformation of large multinational companies, Kodak can be regarded as a typical, because, it has to embrace digital technology on its traditional core competencies have thoroughly destructive and direct interruption of the traditional main source of income. At present, the Kodak film business is providing to a quarter of each year, more than speed shrink in 2003 they published forecasts dropped three times faster.
"People think that the stock has with digital is a paradise for investment, but it gradually become a quagmire," investment adviser firms Kynikos Associates Founder James S. Chanos on Kodak's stock price is not good, "towards the digital transformation of companies find that they brought by simulation product cash flows evaporation of speed is far more than expected".
"Kodak previously dependent on product line, but they still adhere to the civilian market-centric innovation strategy without (timely) shift to digital imaging times in product innovation. "Jeffrey · Moore believes that Kodak is similar to many large corporations, the achievements of the past glory, became subsequently forward inertia, has also become the innovation of inertia.
120 years ago, is on Kodak's founder George · Eastman invented the film, photography and became a popular art and entertainment, since then, Kodak is defending the photofinishing and imaging brings core competitiveness. It can be said that before the advent of the digital revolution, even in and Fuji, Konica, battling an opponent, Kodak is still in the world.
Kodak is the originator of civil professional digital cameras, and also the first pioneer in millions of pixels of the product, so Perez has reason to believe that "our fundamental strengths is digital imaging". Kodak in ten years ago clamor for the "digital revolution", and announced in 2003 to further advance the digital revolution. However, Kodak has been down a cruel cut connecting traditional film business and corporate cash flow of the umbilical cord, today, the traditional business still is on Kodak's largest source of revenue, the contribution margin for the second quarter, at the same time, 1.3 million from digital business profits only $ 4 million.
No comments:
Post a Comment