Like Coca-Cola as Executive

The other day and the original Coca-Cola marketing colleague, scheduled for Saturday night in domestic billiards champion Pang Wei Guokai of billiard Hall to play billiards. Around half past eleven at night, when we stepped out of the room from the ball, he casually said, now I have to shop, to Beijing urban area all the Lianhua "fast passenger" convenience stores check promotions implementation.

I was taken aback, now is about midnight, but also to store the original at the Coca-Cola company?, is often a long time, but never had started work on Saturday at twelve. Thought, wondering could unravel: at that time, the 24-hour convenience store also, doing market activities are also less full for 24-hour convenience store. Now, with the marketing services of further deepening, night work is work overtime, but working!

This matter in the Coca-Cola company, it can be said is nothing, the arrangement and implementation of the commonplace. But you have to let me think of another topic: was fiery force — why might be the same or similar things, some enterprises cannot perform thorough, and some enterprises are the "heart" of pain?

No matter how important the Executive power, whether managers on how to the Executive power, Executive power, the number of those who are doing research, regardless of the execution of the number of factors need to explore, from this perspective, they may as well — from today!

Execution, our training is always looking for some impact and attention to factors, these are not the root of the Executive Force. We are in discussions to "force" and how best to contribute but on practical implementation, how to get to performed rarely mentioned. In fact, do, need more research, more theory, we need only: fixed up and go!

We have been discussing, domestic enterprises should be how to some excellent foreign enterprise learning. Learning, learning to learn a lot of experience learned many skills, learned a lot of ideas, however, learn to last, a sigh: Hey, if they so well force!

Is it, as some excellent foreign-like force really so difficult?

We see that many companies have already learned a lot, but really in the market see, execution of several representatives of enterprises, also remains the foreign enterprise such as Coca-Cola, master, and so on. Haven't seen several knowledge of foreign enterprises in some way and cannot be executed through the implementation of, and finally there are many reasons for enterprises, our personnel quality than others; our salary is not high, so do not attract to have the quality of talent; we are also in some other areas and far foreign ...

Think about it, the Executive power to implement well, really need so many reason a lot of things done badly, it can identify a number of reasons, this is only used internally by the number of enterprises, maybe this is the Executive power so why not implement good reason!

Execution never need a reason. Go do it! perhaps, this is some good business-to-some are struggling for weak implementation of enterprise's advice!

Employers expect big things to metaphor: the Executive power is a power, the brain consciousness or instructions received, the use of muscle strength, made full efforts to attack targets. More concentrated in the fist, not distracted by some force to counter the brain of the directive, the can embody the power of the fist!

We've been learning some good experience of foreign companies, in fact, these all excellent experience, in my opinion, gathered that enterprises regardless of what programme, produced a large or small, or difficult or easy, for better or worse, corporate employees have faithfully to execute, if an employee cannot be responsible for the implementation process, managers and executives can be responsible for the results of execution.

Some of the ideas of things, as long as in reality seriously to explore and study, the average enterprise to be able to do the same as a foreign company. In a more targeted environments, due to practical knowledge, you may be better than the foreign enterprise.

In this way, our domestic enterprise gap? let us go back to look at enterprise execution of some problems:

First, the plan is on the lips

Some inspirational articles repeatedly remind practitioners to their own work plans and objectives with a pen and write it down so that records can be written so that they are themselves or co-workers of supervision, thus generating different than just in the heart of the silent mind strong sense of responsibility, the resulting dynamic. It strongly supported the implementation of reach. We can see a few well-known enterprises does not associate each executives plan with eye-catching pen and ink, recorded in the striking white plates, hung in a prominent location. This "look-management" is a very good execution management tool, and some of our domestic enterprise several enterprises are using this simple and useful tool?

It can be said for execution, the supervisor "password," far be written on the paper's commitment to more effective. Although, these two forms of content is no different.

Second, never happened in supervision

Now the domestic enterprise "just ask the results, no process" of management thought seriously to sales managers can not market every year, only through an examination of factors, namely the results of the work, to decide on one of the Executive Force. As the saying goes, "all roads lead to Rome", so, some executive staff began to cut corners, or know not to target simply give up. Thus, the most important of the operative part, it is easy to be ignored by the enterprise to perform effect is poor.

But in foreign companies, can we see more of is: company management is at least once per week or even every day is a key time in the market of "quantity of command", the business manager is the "move Manager" business executives is the head of the "mentoring" phenomenon. We can even see the warehousing, transportation, mining

Acquisition, marketing, production and Technical Department Manager to market and assists a staff better implementation. In some excellent foreign companies, the results of the work, but the results are all things that work well, everyone has a responsibility, not just a line executive officers. Therefore, they would spare no effort to assist in the implementation of the first-line employees, and on the implementation of strict control and inspection, to promote a line of officer performs the process impartially.

This time, some enterprises also believes that an employee's implementation should let his lone dry, easy to play its initiative. While many outstanding enterprises never let perform employee believes that he is only a single implementation of the individual, the enterprise will try to form a unit together in an environment to advance and exert such as joint distribution, new employee support system, field guides, and more. At this time, they are monitor functionality effectively increases, the employees had been in supervision, development and progress.

3. never wrong to sum up the check afterwards, or execution test never quantitative criteria

Things to do on completion of the wrong force for the written summary, I believe that more than 90% of the fast moving consumer goods companies have this problem because a lot of outstanding enterprises because of the activities performed, or some of the activities already implemented more skilled, so sometimes omitted this important step. But for some enterprises, things have been performed to the whole thing all over, to spend time writing summary, many companies feel that time consuming yet practical. In fact, if you do not execute after the success of the implementation experience and are not in place, remind practitioners and on the next execution activity instruction and constraints, then execution is difficult to effectively improve. All external force training, are however is innocuous to execution from different angles to interpretation, but can not solve the heart, from executive power within the enterprise. Therefore, your internal summary execution only factor for improvement. Many businesses in this summary, the Executive Force in making the original place, no matter how stressed the importance of execution, a very weak implementation capacity is not increased.

There are many companies force test just mere words, under the leadership of without effective means of inspection. This caused the nepotism and unhealthy practices of formation and growth. This not only makes the force is not strong man force weaker, strongly stimulate people could perform strong dissatisfaction with their efforts. Thus the entire team of executive power.

Because of their execution of difficult to quantify, most enterprises are only see the results in a final judgment or subsequently, the Executive Force. But the final result does not necessarily have to represent is the Executive power. Therefore, the implementation of some of the key factors to quantify, is the evaluation of the implementation of the key in the key.

But the most important part of the Executive Force evaluation, it is often ignored or even discard some enterprises.

Fourth, executives more not to do, but always good to do the effect is not to justify

Although people have two hands and a mouth, everything must go through to reach the hands of the credit. The mouth on location in the body structure than hand high, and also belongs to the "head" section, and in some people's eyes, "mouth" and "hand", "noble" feel. Therefore, many more in the course of using the "mouth" instead of "hand", preferring the execution results in a bad in front of skillful leadership of the tongue, excuse, rather than on the ground.

Your mouth will always be better than deft, mouth may also hand "smart" this cannot be changed. But many excellent foreign cracking this a staff favourite trick: report on the situation, a unified text format will record the implementation process, standardized reporting allows administrators to get the most impartial execution information. They advocate is "done", rather than listen to you "say" well done.

If an enterprise is not binding, so do the staff drill loopholes, should implementation tools "hands and feet" and converted them to want to cover up the fact that the "mouth", this staff changes in the "Tools", will cause the enterprise with good performance?

While we look at such enterprises list here! performed staff do not know if this is the responsibility of, or the enterprise managers who? because we can even see that some companies even middle managers in the management level to executives looking for without good reason!

Execution of implementation do not thoroughly, to find the reason, in advance for the purpose of finding reasons to advance in the fight against the Executive power, prior to making some reaction to the execution, resulting in the execution of cuts! this reaction though widespread, but also the business-to-executive power grab something wrong, not tight grasp. In short, from enterprise to find reasons, from management to a new life, is the Executive power has the potential to improve the key.

As an enterprise, we mainly standardized execution flow, and create a good execution environment, the use of management tools, processes and results-oriented management, thus can let execution stronger, more effective, in order to allow a line executive staff play initiative (not developed against the implementation of countermeasures), mission accomplished even better!

Believe that midnight let employees willingly successful completion of a task, this is no longer a problem in the implementation of enterprise headache!