Seven consumers exposed fanquan sales trap

World marketing comments (http://mkt.)

Shopping Centre "hardened" fanquan promotions, before consumers and consumers everywhere in jointly issued on a number of fanquan promotions, points out seven traps fanquan promotions. Trap 1 fuzzy publicity

Some shopping in the promotional time scale called "full 200 to 300", etc, but there are always at the Mall

Full 200 back 30, 50, 80, and many other fanquan methods, which in general publicity is either not

Annotations, either in small nominal, to entice consumers to participate in shopping. Special case goods, brand name,

Cosmetics are not participating in the activities.

Trap 2 total discount rate

If the full 100 to 100, on the surface is 5%, in fact far; full

Return to 236 200 to cover increased calculation is difficult.

Trap 3 commodities prices

In commodity prices, often is 99, 199, 299, calculation up very propagation

Fix.

Traps 4 together post

Enhance small commodity prices, so that consumers can be difficult to find the right balance.

Trap 5 fanquan use

At the time, space fanquan, give consumers set constraints, such as a return of tickets

Only for use within a certain range, not all the General; different limits, such as buy 100 fanquan

Back to return to 40 and 100 in vouchers cannot be generic, only in the amount of the same commodity fanquan in categories

Use; fanquan must be used within a certain time after the late set aside.

Trap 6 fanquan program

Shopping and fanquan need to queue up or up and down respectively different floors. Consumers, for together fanquan

Have to travel in the Mall for shopping trips, cycling, spend a lot of time and effort.

7 avoid responsibility, pitfall

Some merchants to fanquan commodities priced goods, refused to assume its

The "three guarantees" obligations.