Marketing is making friends: have fun more substantial

Keywords: marketing friends interpersonal communication in 1998, Xie licheng volunteered to Beijing postal business letters predecessor — — Beijing postal advertising company, specializing in the post weekly advertising agent, shangdisan real estate company column advertisement is he took first single business, income-generating $ 8000.

In 2001, Beijing postal business letters, the marketing department was established, Xie Li into and transferred to the Marketing Department as Marketing Coordinator. Then the advertising market is very competitive, so good sportsmanship Xie licheng decided on in the advertising medium, DM advertising is his preferred, the customer is still a real estate company, Xie licheng captures the real estate company publicity planners often circle "quit" and DM advertising relevant, targeted relatively strong and posted to the household characteristics and soon caught in 2002 DM advertising hot opportunity, take more than 10 million DM large single and laid him in the field of development of postal direct mail.

Xie Li into every time I see clients have not come to talk about business, but from various topic to try and customer Chat until you find a customer interested in the topic, and then talking with customers and in depth. Of course, the premise of this chat is sufficient knowledge reserves and on in-depth knowledge of the customer in advance. Therefore, reading, reading newspapers, browse the Web is Xie licheng leisure time will do. In addition, licheng have a marketing secrets — research in psychology. By watching professional psychology books, concerned about the psychology of the latest research trends, even doing a variety of small test of psychology, Xie licheng already has a wealth of experience, in his words: "ran more than 10 years of business, I'll give customers ' face reading '!"

In 2004, the first time to fund company marketing Bill business, Xie Li to study a great deal of funds background knowledge, such as an appointment to the customer, he first started to talk from the Fund, see customers have been busy processing other tasks in hand, he began to change strategy, try to ask the tone to learn some more esoteric aspects of the Fund, the client side to answer, he should be, and subsequently joined in his opinion, very quickly, the customer will think he is very strong ability to understand and to put in the hands of the work and he has to go to the Fund. Fund Bills get also naturally referred to, customers in his favor in the accepted concept of Fund Bills. Although the first Fund Bills only hundreds, but this client became his friend and help him on other fund companies of friends, since then, hundreds, thousands of orders after another, new customers into old friends. In the build up friendship, Xie Li into hands of Fund billing revenue scale has gradually increased from $ 1 million to $ 10 million. Only the exploitation of workers yinruixin Fund billing business from 2006 of 200 million growth in 2007 of 1300 million. No wonder the Beijing post grant him this way: "for optimizing business structure, creating a billing service platform, licheng made a large contribution. ”

Xie licheng, male, 34, 1 July 1998, the work so far in Beijing postal business letters, the marketing department. Won the Beijing post 2006 annual "100 marketing experts", 2007 annual "marketing create hundred superior" labor emulation excellent marketing, etc.

Comments: I like the camel to adapt to any work environment, like birds like happy free to fly, being a fish marketing.