Sensational world of four beer brand innovation marketing case

Keywords: beer brand marketing planning case 2008 beer trends? beer category of the innovation direction? drinking and drinking milk you believe? "rather than to drink drinking urine you believe? drinking beer can be cosmetic anti-aging you believe? drink beer can with frigid you believe? world of wonders, you don't know which is true, do not know what was false, but you're not feeling in missed many opportunities getting rich. Sensational world of four beer brand innovation marketing case milk beer: the milk, goat, horse milk into beer. Beer is the world's most popular alcoholic beverages of a kind. Peoples because beer alcohol content is low, the nutritional value of high, crisp and refreshing and thirst, and won the people's affection. In recent years, with the continuous improvement of living standards and the growing popularity of scientific knowledge, from youth to old age (children's health is more important, of course) would like to have a healthy body. Young people require energy to engage in learning and entrepreneurship. Middle-aged people work hard, play an important leadership work, older people wished to have a healthy body, but also can play to the heat. Our common wish is to build socialism with Chinese characteristics and more. Therefore, eating and drinking are paying attention to nutrition and health. As the people's growing concern for health and health care products that came into being, also see jiuqi new profitable point — health wine. All businesses in their own drinks (wine, rice wine) in medicine, causing a variety of health wine and made a thorough scientific research; explore mechanisms, mechanism or active substance, the scientific evaluation and basis. Among them, the sensational point beer category innovation around the following three types.

"Milk beer" is a milk fermented defatted, after adding water and malt, hops, milk, beer, Koji craft production. Alcohol degree ¡ý 3.1, color and luster is creamy white, creamy aroma and bouquet for, refreshing aroma coordination, Dry Creek, slightly sweet, slightly acid, trim, and after very pleasant to drink. Milk beer no bubble, examine some relief beads, carbon dioxide gas. Because the milk itself is "defoaming agent", so the milk beer foam within sight. Milk beer "cell", lies in its nutrient-rich wine style. Nutritional analysis: first, the amino acids. Milk contains 16 kinds of amino acids, lack of methionine and tryptophan. Beer contains 18 amino acids, while less containing methionine and tryptophan, add milk and beer can play a complementary role in protein. From the milk of amino acids, the amino acid Beijing milk as per 100 ml, Inner Mongolia 2389 mg amino acid content of milk, skim part may decrease, but in fermentation, two total fermentation of 48 hours, so its amino acid than other beer. The protein in milk beer to 200 mg/100 ml. United States beer 0.3 mg/100 ml, France beer 0.4 mg/100 ml. Chinese beer 0.4 mg/100 ml. It is well known that milk is world recognized quality protein. Therefore, 30% of the milk with the beer, then by a special technology of brewing, can be said to be "nutrient-rich alcoholic beverages". Secondly, from vitamin side: beer contains vitamins B1, B2, B6, vitamin C, folic acid, etc. "Han" Osvaldo milk beer in addition to the vitamins, vitamin A and vitamin D, which is brought in from the milk. Vitamin B1: lack of vitamin B1, easy spirit, loss of appetite, weight loss. A serious lack of people, prone to cardiac dysfunction, and prone to beriberi. Long-term eat rice, refined flour, not eat roughage, easily lead to vitamin B1 deficiency. If the appropriate constant drinking milk beer, can solve the problem of vitamin B1 deficiency. Vitamin B2: lack of vitamin B2, prone to ulceration, Glossitis, Seborrheic Dermatitis, two eyes cry and other diseases. Women often drink milk beer, increasing aesthetic effect; males often drink, can reduce the occurrence of yinnangyan. Vitamin B6: lack of easy developed nervous system disorders, fatty liver, eczema, kidney stones, and other diseases. Drinking milk beer can increase the intake of vitamin B6. Vitamin C: enhanced resistance against influenza, have cancer. Contain a small amount of milk in the beer, you should eat more vegetables and fruit intake of vitamin C. Vitamin A: mainly maintenance of normal vision, prevent respiratory infections, and prevent urinary tract infections. Milk beer inside is rich in vitamin A. Vitamin D: main function is to increase calcium absorption in the intestine, promote bone growth, regulate calcium and phosphorus metabolism. Milk in single vitamin beer D6.

Third, from minerals, notably milk beer of calcium per 100 ml contains 200 mg, in brewing within the United States is only 50 mg, France 30-beer in 100 mg, 40 mg per litre of beer in China, Chinese Osvaldo milk beer, mainly with milk fermentation, improves the quality and quantity of calcium, and easy to absorb. Calcium on people calm nerves, protect the teeth and prevent fractures are very useful. The crowd all supplementary nutrition, improve body immunity. Played the role of nutrition, health, worth promoting consumption.