Keywords: modern enterprise marketing solutions: 1 large persistent plague: homogenization (small number of exceptions to the supply of the market)
Many enterprises on consumers to purchase without a reason. This kind of marketing is very tired, but must be to atrophy.
The reason is simple, as a customer, I have many choices, why should I choose you? you must answer me, and the CSTs. Please note: I have a lot of choice! (few supply market exception)
You will be better able to meet me some functionality needs?
You make me more confident?
I love you? trust?
You are more in line with my habits?
……
Many ways you can go to divergent thinking, but you must know I care? what is easier to move my purchase?
If not, you may only use price to attract me, if you have no advantage in price, or I do not believe that this price matching quality, you have only finished!
When we use consumers ' way of thinking to torture ourselves "differentiation (and must be a meaningful differentiation)" marketing principle it is easier to understand.
In fact, this truth is not fresh, almost all companies have endorsed and often hang in the verbal, but the actual marketing is still a widespread homogeneity. This disease stubbornly? — enterprises generally from scarce economic success over the years, I haven't really understood product surplus's distinct rules of the game!
Scarce economy's key is the "making money" — goods!
Product surplus of money-the key is "better" — will be better able to meet my
So in the past is to manufacture-oriented, today is the customer and competition-oriented.
On the differentiation of rigid understanding is "just" difference, so the market a lot of meaningless difference.
On the surface to understand the difference is not know how to build a barrier for differentiation, differentiation will soon cease to exist.
Active differential is the leading brand in the blockade of the follower.
Differentiation is the Challenger or later are competing for more market.
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