Well-known companies how to tap the "second barrel gold"

World marketing comments (http://mkt.) UT Starcom, this award-winning appreciation of the high-tech growth-oriented company, why in seizing the opportunity to obtain interim victory, again in survival crisis?

Grand, one of the legends of the game the legend of the writing of the Internet. But in the transformation of the "family entertainment" process, that the delay could not let Chen Tianqiao convincing?

"This ' second barrel gold ' really is hard to dig!" one said in the telecommunications industry masterful entrepreneurs at the end of the original product lifecycle, Enterprise hard on the occasion of the second, on the issue and management of such exclamation.

15 years of market economy provided ample opportunity, achievement of a large number of start-up enterprises of "the first barrel gold". But it's only fair that when "the first barrel gold" or to be exhausted or rapidly depleted, the large number of successful collective into a quagmire.

But the world almost all enterprises, regardless of product-based, or based on opportunities that are sustainable living the dream. They are not resign himself to a thorough investigation of the "the first barrel gold".

Thus, the breakthrough and frustration, anxiety and loss to plague China business group of elite.

--This is a phenomenon that cannot be ignored, this is an urgent answer proposition.

Why many companies are rapidly heading to "the first barrel gold" after its successful experience is not able to help them renewed once brilliant? find "second barrel gold" of the journey, is there a pattern to be found? how to to get out of the leading position within three fates? how to take full advantage of the years ' accumulation, survival in a new environment for the development of the next round of? end ... How can we continue digging into my own "first n pot of gold"?

This is currently a large number of Chinese enterprises are facing the challenges of life and death.

They, in looking for the next pot of gold

Grand: growing pains

"Great!"

When the "second barrel gold" this concept for the first time in the Chinese and foreign management editorial meeting was proposed, almost everyone unanimously mentioned the red for a time of online companies.

At the end of 2005, announced that its third game permanently free of charge, in March 2006 in the fourth quarter of 2005 Ltd 5.4 billion RMB after the announcement claimed to be spent two years of painstaking "EZPod" ... Chen Tianqiao, Grand, Chairman of the Board and CEO of the network, than anyone eager to find "the second barrel gold".

At the end of 2000, the Chinese online gaming industry is still in market for import, no proven business model. But by virtue of a "stubborn" Chen Tianqiao and 30 million of accumulated resources, Grand 5 years mining used out of the vast world of online games, to dig into their own "the first barrel gold", and in 2004 for United States NASDAQ.

However, the network game although Grand honored but failed to make it into the "network" of Disney dreams. The reason we find: "online game" industry although has not entered a recession, but due to the large number of competitors, but also because consumers are underway and the pressure of public opinion, making the game industry highlight uncertain risks. And the competitive process in the past, the Grand does not produce core capabilities to support their continued growth, forming a unique, not imitating business models. A Grand for the achievement of a dream, had to start moving towards transformation, "the second barrel gold" attempt.