Keyword: production guarantee insurance marketing benefits according to the China insurance regulatory Commission statistics, as of the end of December 2007, the number of our insurance sales exceeded 2 million in 2007, Member of the national marketing channels premium income 3193 billion yuan, the insurance agent's life insurance business has created the total premium income of almost 50%. However, there is a problem has been especially in government regulation and company managers face — — insurance salesman while increasing the number and influence, but the image and status of the marketing team has been around.
Marketing Officer status anxiety
Admittedly, the insurance salesman is a life insurance company is the most important sales channel, is its strong core competitiveness. To this end, the life insurance companies are developed for insurance marketing member of the management of the "basic", clearly the marketing staff expansion, promotion, bonus, and other specific requirements. However, for a long time, the insurance company to performance-focused examination system and the community to insurance marketing of resistance, as insurance salesman groups recognized home.
Hao Yan Su Professor told reporters, "hungry chef cooking a delicious food, no guarantee of insurance salesman and certainly do not good insurance. "The current insurance marketers lack of basic protection, they belong to the company field service personnel, there is no basic salary, all income comes from the Sales Commission.
Because there is no basic salary, so there is no corresponding benefits and social security. According to statistics, last year China insurance marketing ' average annual Commission income only 2.2 million monthly income in about 1800 Yuan. In the same conditions, to complete the same number of sales, China insurance marketing ' Commission income is well below the insurance marketing in foreign countries.
In insurance companies, insurance marketing, no formal establishment, even joined the company trade unions have no chance. Hao Yan Su said, no matter how good, doing insurance marketers can become a member of the company. In this case, the insurance salesman cannot see their own career development prospects.
Hao Yan Su said that at present the country's insurance marketing staffs about 205 million, such a large team, but no one can be invited to participate in each year from national to local insurance is held.
This series of causes the insurance sales staff mobility high continuous outflow of talent, and difficulty in attracting high-quality talent. One engaged in life insurance sales nearly 10 years of marketing, told reporters that the original entry together with the own company that marketers have gone now left behind, each year new entry into insurance marketing industry youth retention rate does not exceed 30 per cent, while the vast majority of people to other industries. Even more worrying is that also the personnel employed because of the lack of corporate politics, and the lack of corporate identity and a sense of belonging, selling insurance products only interests overlooked honesty, even deceive customers, leading insurance salesman, insurance companies, or even the entire insurance industry's image.
Concerned experts said that insurance is a service, insurance services and other material, products and services of the largest difference is that it is not through tangible substance to meet consumer demand for material consumption, but rather to insurance undertakings and corresponding additional services to meet consumer demand for insurance protection, in that, as consumers and insurance companies bridge insurance salesman, you play a vital role in the building of the insurance marketing team for the entire insurance industry, is critical.
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