From the National Joint Committee of passenger cars, as the first batch of Cross production cars, Shanghai Volkswagen CROSS POLO at the end of December last year, the current month listing sold nearly 900 vehicles; however, if the sales in the month with more than 4600 of POLO jinqing and 3100 car above POLO jinqu is small compared to the gap.
According to the world marketing comments http://mkt./report: in just after the "South" of major change, the NAC is also in late March 2008 officially launches new Cross style.
The concept of "Cross now, some hot hatchback sedan or MPV/SUV little change, to attach the word, its essence is a new concept in the doctrine of the ' marketing ' approach. "Yesterday, is planning a Cross models a car company's public relations Director, told reporters that" when these marketing tools are widely used, from the new market segment of the competition will increase accordingly. ”
CROSS POLO
"At last month's Valentine's day around the CROSS POLO from numerous models in our entire Hall of the main push models. "Last week, a Shanghai PuTuo district of Shanghai VW 4S shop staff told reporters," CROSS POLO POLO in the traditional with the word "Cross", the style won't be the same: it can be used as a fashion and innovative gift, use it with your partner to go to the beach, or go to see a car movie, quite explicit romantic. ”
According to reports, CROSS POLO for the first time in China, in 2006, Beijing auto show. At that time, Germany will be the public went out of his way at the Paris Auto show quite high praise of the new models on display in Beijing, results served to earn plenty of market expectations. This cross-border vehicle in POLO, Germany on the basis of the most popular new "Cross" design concept, skilfully integrated into the SUV, sports car, van and car style with fresh and new ideas across. Then in April 2007 at the Shanghai motor show, svw has officially announced the introduction of the production of this cross-border vehicle, which has led to widespread expectations of the market. Then at the end of the Guangzhou auto show is announced officially launched online booking, formal blew his horn into China market.
In a new concept of "Cross" as a marketing gimmick of preheating, svw during Christmas last year announced CROSS POLO listing for sale. First listing of the main displacement, total 1.6L manually stop and configure automatic retaining two paragraphs; where 1.6L manually stop price $ 113300 1.6L automatically block price $ 129300.
Reporter noted, and the subtly car riding comfort, handling flexibility, off-road vehicles and SUV the spatial expansion of General integrated CROSS POLO POLO three-compartment than jinqu 1.6L manually stop price 10.90 million, compared to the same block of manually for 1.6L CROSS POLO cheap $ 4300; and hatchback POLO jinqing automatically retaining fashion Edition 1.6L, similarly to the automatic block 1.6L CROSS POLO cheap $ 9500.
MG 3SW
"As a hatchback car lift back-Cross, the NAC's first brand new car MG 3SW forthcoming in 2008 was officially launched in late March, estimated price of the 8 million to 12 million. "Last week, Nanjing MG mg PR to reporters.
For the concept, the British lines Cross car MG 3SW has done the homework. According to 3t MG mg insiders, MG 3SW in handling, power, adaptability and style characteristics of the four balanced to meet on the internationally recognized "Cross four quadrant theory" standards. But the so-called "Cross four quadrant theory", refers to a vehicle shall be handling, power, adaptability and style force consists of four quadrants that are equipped with a high point value and achieve the four balanced.
As in-depth cooperation on South MG mg after the launch of the first new car, MG 3SW is leading a new generation of Cross style multifunctional city car, will include 1.4L and 1.8L two displacement.
According to the market analysis, with CROSS POLO and tianyu SX4 advance and MG 3SW and xiaoke's upcoming, Cross cars that subdivides the market competition will increase quickly.
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