On becoming a direct sales manager who wants to know what knowledge?

Editor's Note: direct selling business is business, first before you can talk about the characteristics of its operational mode. 　　This requires direct marketing managers want to know how to leap in direct marketing. With the external environment on direct sales of gradually, more and more businesses focus on direct sales of this model, and even to direct marketing companies in transition, which prompted the entire direct marketing industry talent demand atmosphere intensifies. Especially outstanding direct sales manager, the value in the millions. And traditions of professional managers, excellent direct marketing managers are pitiful. At the same time, the direct marketing business and direct managers trust between, are recognized as very low.

Direct sales manager of "original"

Then, the current environment, domestic direct selling industry managers what type the entire direct marketing through environmental analysis, it is not difficult to find, the current main domestic direct sales managers are the following types:

1. from the overseas famous executives direct selling companies, such as Amway, Avon, cross-border direct marketing giants. From overseas, have high qualifications; years of direct selling company senior management experience; many years assisting large multinational companies to develop the Chinese market and accumulated a great deal of personal resources, particularly government relations; salary generally millions; these are such direct sales manager features and advantages.

2. the successful reseller transformation to direct sales manager. And first class direct sales manager, this type of Manager from education, quality, management experience, teamwork ability, long-term strategic planning, thinking, and so are vulnerable, but more familiar marketing environment, local experienced, can be attributed to "guerrilla" Legion.

3. from the traditional industry executives left the Manager. These managers have extensive experience in enterprise management and long-term development of the direct selling industry concern, focusing on the business strategy of long-term planning, but the lack of direct industry experience enables them to handle up to quite a significant flexibility, reflecting the insensitive and thus need a longer period of adaptation.

4. who was the boss (investors) and direct sales manager. This type is divided into two types, if the boss is very familiar with the direct marketing industry, the operation will compare shunshou on, otherwise it is touched stones River, need a lot of trouble.

Above several types of direct marketing managers across the entire direct marketing company in China, but real in an enterprise environment play an important role in leading the marketing enterprise go-to "sound" of it. In the management process, not too much emphasis on direct sales of this model to the neglect of the corporate strategy, corporate culture and system of construction is not a direct sales company boss virtuous communication and policy consensus unless resulting waved. Since the industry's first family of industrial co., Ltd. Shenzhen haiwang broke as health house CEO van Yu-Lin took office after the sudden resignation of 88 days, direct marketing manager frequently quit news constantly, this strongly hit the image of direct marketing manager, marketing manager of quality has often criticized for the outside world.

Direct marketing managers of quality faults, and domestic business school on the lack of direct marketing is not without relations and direct marketing manager, impetuous, arrogant, resistant to compression of the poor state of mind and quality issues.

In the United States, Korea, Japan these direct marketing has a mature market, in their national school of marketing, at least 20 hours or more of the content is a Professor of marketing science, but in the mainstream business school in China, there is no note of this area in the business of teaching, blank. This kind of education on missing create internal direct sales manager people become market a line of touch up the roll-out the rash, the lack of systematic discipline basics and on the experience of analysis and synthesis, makes these direct sales in the run-up to direct sales manager, breakthrough ideas, ideas for bottlenecks, to have a good understanding of business strategy and culture. And frequent job-hopping, vanity, and immature external environment, making numerous direct sales manager insurmountable mood disorder to standstill.