Keywords: marketing sales customers convince tactics Editor's Note: marketing, in addition to product quality, good service, good reputation, to a large extent, is the marketing people through their language arts to convince each other through his efforts to achieve the purpose of selling goods. Marketing, in addition to product quality, good service, good reputation, to a large extent, is the marketing people through their language arts to convince each other through his efforts to achieve the purpose of selling goods. A good language arts to convince customers of the marketing personnel, his marketing performance is not very good at using the language arts to convince customers of the marketing personnel operating results. To convince customers of many Sutra.
Find the "excitement"
Persuade the other side, the first and the other about some of his excited, coming out, so that he will be in the movie, good promise you request. The "excitement" are his hobbies, interests and concerns. A vendor would like the same store to make a deal, several conversations are not successful. A chance, he heard that the Department Store Manager like fishing. Until we meet again, they revolve around the topic, the exchange of fishing half day, miracle, no manufacturers advise the Manager agreed to purchase into the deal.
Customer praise
Persuade customer, you can first from discovery and ingenious praise the benefits of customers, so that customers get started a psychological meet, and he happily there is good atmosphere, you then sell to him, launch your reasons, then he will gladly accept your persuasion. A salesman on-site marketing cosmetics, hostess said: "these cosmetics I have, for the time being you don't need. "The salesman said:" Oh, you look great temperament, not make-up and very pretty. "Mistress after hearing was over the moon. The salesman then said: "However, in order to prevent sunburn, should ..." before that, the hostess of the wallet has been opened.
Pipa
As the saying goes: "wangpo praises, puff. "Selling of said melon. In General, marketing, selling merchandise speech always like to admire their goods and protect their own interests, trying not to let himself be denigrating and injury, this conventional method sometimes often convincing, let the heart greatly discounted, WinCE. To persuade the customer's process, if the opposite, say for yourself, but will in the accident, had a trust to be your convince. A lady in a shopping mall is a contour exquisite silver Matt door attract, unexpectedly, promoters, but not to strike while the lady was doused in cold water splashed on: "the door though beautiful, but, by design, it has a small flaw is to install certain trouble, such as a lack of attention, but also easy to cause lock does not open, therefore, must strictly follow the instructions for installation. "Said also side shows. The woman did not know in advance which locks the defects, she is the salesman the frank and amazing, thought to buy this lock must not be deceived, so good for this kind of lock. Home on-demand installation, the effect is really good.
Set the suspense
Customers at the insist, insists it is often not into the marketing personnel. Then, set a suspense, will break this situation is detrimental to persuade. In a bazaar, a customer on the booth said: "you don't seem to have anything you can buy. "Chang said:" Yes, others say so. "When a customer is the proud, the booth smiled and said:" However, they later changed their views. "" Oh, why? "asked customers. Thus, the booth began his final push to make the transaction again operated a business.
Convert angle
That is, when someone purchases, marketing personnel not stubborn end, and to find customers can buy items seen on his favourable angle, allowing customers to change attitudes. United States has a named Chico salesman, he as a manufacturer selling price is $ 395 for cooking utensils. Once, he came to town to sell, select one set place side demonstration of this apparatus, stressed that it saves fuel costs, the benefits of cooking good taste of food distributed to everyone. At this point, a locally famous misers side eating the cooked food, said: "your product is good, I wouldn't have bought it. "The next day, Chico first knocked on the door of a miser. Miser saw the salesman said: "it's nice to meet you, but you know, I'm not going to buy a $ 400 pot. "Chico see miser, who took out a dollar of a banknote, tore it, and then ask the miser:" do you feel? "miser on the practice of the salesman, but he was very surprised, said:" I don't feel that you rip your own money. If you prefer, you may be torn. "Chico said:" I tore's not my money, but your money. "Miser is very strange:" How is my money? "Chico said:" you have been married for 23 years?, "" what? "said a miser. "Don't say 23 years, calculated as 20 years. If you use my energy-saving cooking for cooking, you can save $ l per day, one-year savings of $ 360. Over the past 20 years, you are not using my Cookware, you wasted 7200 dollars, not equal to us $ have been ripped 7200? today you haven't used it, so you mean and tore a dollar. "Miser is Chico persuaded, others see the miser bought Cookware, are struggling to buy.
Transforming customer objections
Transforming customer objections, objection by customers on the commercial subtle to convince customers of the grounds, the purpose of persuading customers. For example a customer to sell electronic marketing staff said: "our children on the piano was not interested in buying is of little use. "Marketers said:" outta sight!-female
Little children, you know why not interested in the flower? because he always contact too little. Your child's talent is good, more let him touch keyboard, you can develop his musical sense and interest in the intellectual development of children and nature is very important to cultivate contacts with many interest came ... "originally, the customer to their son doesn't like flower refused to buy, but acted swiftly to marketers care about their children, from the point of view of implied blame. Customers in shame, since the province bought the electronic organ.
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