The promise "·" a thousand miles "at PK, Chen Kaige marketing small Zhang Yimou

Will a large mass of business and a minority of art films bring together marketing PK, can be compared to mineral water and iron ore marketing phase Qi and on, is easy to think that amateur.

But from the thousands of miles on the day of birth, public opinion will silently be Zhang Yimou and Chen Kaige put together, with entangling the promise and the thousands of miles — this is perhaps the marketing masters behind Zhang Yimou Zhang Weiping intentionally manufacturing masterpiece.

However, Zhang Weiping is good at manufacturing of smoke, also deliberately will all get confusing and difficult to identify.

Zhang Weiping said that they are not the Player, not Kill, they are not the PK. But in fact, no matter how justified, PK has become an established fact, the promise of local, will have "thousands of miles of the chime.

Marketing only to "push the right product at the right time, right place, through appropriate means to the right person." As a general principle, any thing in marketing are comparable, whether it is commercial films, or art films. As long as it is trying to sell himself from a foreign film art into real box office, it is in marketing.

In fact, if you put the promise and the thousands of miles of launch as "new products", Chen Kaige and Zhang Yimou contest between, will translate into the promise and the thousands of miles of real competition. Competition between them, the key is a new product launch of the "early product design — — — — the channel marketing campaigns — four in sales management and control", and measure their joints on each node, the art of high, is does not contain any water content of ROI (return on investment).

That is, in each node, they all put a lot of manpower and financial resources to achieve the objectives of the node. If the input than do investment, the node target attainment than do return, return on investment ratio, is the measure of Chen Kaige and Zhang Yimou marketing skills high of watershed.

The first battle: Chen, Zhang tie

A is large, a magical business is making art films, the great disparity of inputs and not surprising.

The only surprising thing is that although the thousands of miles of movie themes, inputs and production team member, and the there is a clear gap between the promise ", but in the final ROI comparison, rivalling was achieved. Like the "1000: 100" and "100: 10" equivalent, the thousands of miles, although it feels bad points, but the actual and the promise of the effect is not compared.

Chen Kaige and Zhang Yimou is two equal opponents, while producer Han San-Ping (China Film Group General Manager) and Mrs. (actor, Chen Kaige's wife) is sufficient and Zhang Weiping (General Manager of the new picture "," hero "and" daggers producer) a combination of two tiles.

Because it is big productions, Chen Kaige a hand to Zhang Yimou pressure. Idols send performance lineup, vocalist of production team member, Chen Kaige hit money's efforts, aggressive.

The promise of composer Klaus · BA generates no small Godet, as Hollywood famous composers, he has worked for more than 20 major Hollywood movie composer, including the Oscar nominated "Gladiator", "Pirates of the Caribbean," "Pearl Harbor", "diezhongdie Ⅱ" and other famous films. Of course, and finally from Crouching Tiger, Hidden Dragon art directed by Tim Yip and Hollywood famous big directors Stephan de-Hei.