Tags: marketing tips for customer products members explained now marketing competition is not just products, advertisements, and reflected in the Terminal, and those responsible for controlling a Terminal is the sales staff. For a lot of fast moving consumer goods, such as dairy products, cosmetics, pharmaceutical, health care products, etc., in the end of the competition ever not now competition fierce. As a product marketing personnel, how in the end achieved good sales performance, is placed in front of each of the promoters.
1. display techniques
In a Terminal sales environment, product display is characteristic, the consumers ' attention. Why good brain Platinum selling, not just its ad density, but more importantly its terminal display, to any of the stores, a pharmacy, you can see at a glance it display box, this is a great display, like shulei shampoo, you look at the Mall, a stretch of Red Sea. Of course, this is some of the largest Terminal, and for some medium-sized stores, how to do a Terminal and do a good job of displaying?
1. the main points of the product display
Full display of the goods actually is a kind of advertising, if you placed neatly cuoluoyouzhi, passing from numerous products pay attention to your product, your opportunities will increase. Plump and not put the product on a crowded into a heap, but a technique.
Show products of customers stand at the shelf before, most want to know is what most want to know is this product quality? for not fit, this requires sales staff to cope with the size of exhibiting space, making full use of advertising to attract customers ' attention, the better side of the product to customers. You can even arrange method used for irregular, giving a flaw, such as children's toys, drop not neat, not rules, but can attract the attention of your target customers, and ultimately achieve sales objectives.
2, product showcase skills
In order to ensure the effective display, consider the following factors: ◆ display products in this store have advantage location?
Consumers into stores, in the face of the different products and different packaging, how to make him stop and attention to your product? first, consider whether your display of products, whether or not to prominent customers get, etc. Advantages of location is the product and target customers for "Exchange", such as milk, to put in that position is appropriate? according to buyers miss the majority of features, it is a good idea to put 1.5 metres (height) position, since a woman's body height determines the location suitable for her to take her eyes slightly down, you can see when shopping, Ms. anastomosis of leisure mood. ¡Ô product size of the area?
If a single product comparison, the customer agrees that location all placed on the product, if it looks dull, some auxiliary materials can be used to offset, as far as possible, so that the shelf is plump. If the product range, it is easy for large display, and to develop a strong sense of enterprise strength, giving a sense of trust. In short, according to the actual situation, the display area, and guide the customer's eyes, brought to their attention. ◆ Display products are clean and tidy?
Display of the purpose of attracting the attention of customers and generate goodwill, if your product floating dust, customers willing to buy? packaging if your old, canning products during transport are crowded deformation, customers willing to buy this product? so that products not only to the rules, in clean, neat, clean and tidy.
◆ The customer agrees to maintain a specific location's display?
A good location, not only the Dummies can bring higher sales, at the same time, to generate more profit. However, the customer always has his profitable products, competing products, always watch helplessly watching your display location, in order to be able to use the advantages of the display space, will do a good customer relations in peacetime, get customer support.
¡Ô product customers is easy to take?
Display location convenience, you can increase the customer's desire to buy, because he can easily get to touch the product, carefully read the product, see product. Especially some casual shopper, smooth and easy to get the product into the shopping basket, this not increase sales?
¡Ô product sales information is expressed clearly? such as price, buy gift information, etc.
Product sales information including pricing, promotions, product name, brand, etc. In particular, prices and promotions, to indicate clearly the best placed in a prominent location. In addition, the size of the numbers directly to the appropriate write promotions discounts than tell consumers figures more attractive.
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