World marketing comments (http://mkt.) Early this year, a host of CCTV on your own blog on open on Starbucks protest, demanding Starbucks "out" from the Palace, the reason is that Starbucks as "United States is not advanced culinary culture of carrier and symbol", opening at the Palace is not only unsightly, and eroded the Chinese traditional culture. It is not difficult to imagine that the topic of pleasing color choice outcrops, immediately won the Web public voices a praise, and extensive and lively controversy.
In fact, no matter how intense debates, Starbucks should move away from the forbidden city is like a false proposition. Starbucks occurs in the forbidden city, and is not a United States person to deliberately invades China traditional culture of the "holy land", and is the Manager of the forbidden city, they entered, Starbucks and the Palace there is a commercial contract between. If that isn't enough, there is a Starbucks grade vulgar business culture smell, Palace numerous small stalls and? they sell cheap gadgets is worthy of an ancient Palace of charms? and if we oppose Starbucks motives, only due to it is not a national brand, the reform and opening up more than 20 years we have been calling for a culture of inclusion and where? our solemn commitment to the principle of national treatment and how to cash out?
Starbucks in the Museum business for eight years, suddenly when someone think it hurt our feelings, this somewhat strange. Is Starbucks becomes arrogant or we become vulnerable to certain people? maybe, Palace of Starbucks sudden offensive, and growing nationalist sentiment has potential, as it was said, at the Palace to see Starbucks, it is easy to think of the Allied forces. Probably is for the national psychological understanding and accommodating, Starbucks had to prematurely terminate the contract, from the Palace moved out. Really hard to say, this is not the traditional culture of victory.
Starbucks after withdrawal, it is said that the Museum will be on the original commercial networks to be cleaned, the basic idea is to "establish a national brand, enhance service awareness." Inter alia, all the Museum inside the body, the business must use the NPM branded external service, otherwise you can only exit this Feng Shui treasure. In addition, the Museum will also be fit for a King food cooperative development and design of the Palace culture, product research and development. Soon, visitors to the Museum's visitors not only to eat on the Emperor's food, also some kind of identification bearing the Museum souvenirs in the purchase price of the majority of souvenirs in "$ 200".
Museum development itself commercial value and cultural value, not their motivation. But all the Museum operating agencies use forbidden city brand, don't know what the legal grounds. Use your own exclusive status, submit to other business entities have to meet the business requirements, this seems a bit unrealistic monopoly. It is not difficult to imagine that after the Museum all merchandise sold in all the extra plus an OEM costs price naturally rise, it is also charged corkage fee so offensive.
The Blue Mountain coffee into a Palace of coffee, put into the forbidden city, Suzhou embroidery, embroidery from Jiangnan tea called Tian Zun Royal Palace green tea, this is the "authentic". This idea is naive, or commercial interest of the head after the lack of common sense. This approach to protecting and developing cultural heritage, it is hard to imagine what could go.
As the most important world heritage, forbidden city's problem is not lack of development, it is precisely the excessive exploitation. The Museum each year nearly 10 million of visitors far exceeded the limit of the Palace of the load, the managers received a huge amount of money for tickets, the forbidden city's historic buildings but was damaged. The Museum's traditional culture has been watered down, and not much a Starbucks or anything else foreign brands, but is held by commercial organisations are too many, far exceeding the service the needs of visitors. If the Museum's development what needs improvement, it is possible to be restrained and convergence, because commercial exploitation is only a means of cultural heritage protection, if done too, will only make heritage with more strong money.
Starbucks went out from the Museum moved to the Palace of protection and no essential significance. The Museum's series of development measures soon, but to add a little worried. How can I let the fathers of this valuable heritage remain meaningful, elegance, this seems to be what we really need to debate the topic.
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