"Super girl" you understand?

A "Super girl" was gradually stir fried hot topic, and what not to say heat, I would like to say that she has become a lot of people's greeting "did you watch the Super girl?" from that point of view, hunantai "held Super girl" was not the common singing competitions, she became a collection of popular, Member, money, gas, gas, hot air commercial furnaces, because he just four months as hunantai earned 2 million RMB in the advertising and sponsorship revenue, I think the Super girl to all major television stations, telecom providers, sponsors and marketing people a lesson, we take a look here what! this term "Super girl" why popular national television stations throughout the country, but is the so-called "several happy few sad", in a number of television stations also worried for their livelihood, "Super girl" as the hunantai in just four months in record 2 million RMB in the advertising and sponsorship revenue, not including economic companies, record, magistrate of derived income. Explanation of the phenomenon of the "Super girls" first look at the program channeling red behind. Last year, the "first Super girl" and the song of the television programmes, there is nothing special, but are catching up with mengniu is vigorously promoting the "Hubei and Hunan market" at relatively low price high program exclusive sponsorship rights, when the three Super girl zhanghanyun also became a new mengniu acid yogurt commercials of actress (it is said that the then speaking fee is less than 10 million), also because mengniu zhanghanyun powerful publicity, overnight become fly Hesperides of Phoenix, this kind of out of second Meng Niusuan yogurt "Super girl" flaming momentum. In addition, Hunan TV is also the first to see the "audiophile" feedback from market potential, promoting its second session, this time than last promotion of wider, more investment, of course, from Hunan TV's biggest winner, this time not in vain. This "Super girl" from Changsha, Guangzhou, Hangzhou, Henan, Chengdu (independence and lack of Shanghai and Beijing) five contest zone, let the audience feel to the billion people in the world, particularly in secondary city girl, "Super girl" provides a seemingly fair dream stage. Thus to become the second Super girl zhanghanyun, have signed up, a diet fitness to the a 4, 5-month long event, they will be on stage to sing a song of acid sweet is my taste! homework is not important, the exam is not important, do not send text messages to support my not be friends! even CCTV almost naturally in the ratings, and Baidu, google, millions of related news, visible programme of red fire, then this "Super girl", what is the circle whose dream? a few months ago, "Super girl" was not popular, some journalists I remember also ridiculed "Super girl" was a game a game show, but only a few months, and they were not able to participate in one of the more popular. Program prior to some media statistics "Super girl" of the data, some attention, but now it had to be amazed at the huge economic benefits behind the numbers. Let's take a look: one: a night of conservative TV revenue of $ 2 million, according to a senior producer, television stations earning mainly from 3 parts: title sponsor, advertising, and short message. The Hunan TV broadcast of the "Super girl", undoubtedly the give this law. Advertising: advertising's value lies in the "Super girl" full of elevating hunantai advertising standards Super girl fame, 99% from Hunan satellite TV. According to the currently available figures, Hunan TV is from Super girl won a sufficient income. It is estimated that each national broadcast of the Super girl games, advertising, selling two million is no problem. This count down, Super girl 7 field zongjue selected advertising revenue nearly 20 million. So too, the Hunan TV from this year's Super girl contest receive receipts 4000 million for 2004, the advertising revenue of $ 500 million of Hunan TV, the component is not light. Because Super girl pulling, Hunan TV overall advertising price are upgrading, this is a more substantial part, but it's not a good estimate. "Super girl" this year's finals of the advertising quoted the price for the 5-second spots, 10 seconds 4.8 insertion price 7.95 $ 15 seconds 11.2 million. And CCTV a March of quotation, the most expensive TV series SMD ad 15 seconds only 11 million price. In the final game as an example: programmes from 8: 30 p.m. to 11: 30 pm, at least 6 times advertising spots, with each assuming that 4 minutes so that the count down for a night of advertising revenue to conservative estimates there are 200 million. Anecdotally: "Super girl" 15 seconds advertising price in 11.2 million, more than the most expensive of the CCTV news network "window advertising prices, also broke through the provincial satellite TV channels than CCTV low price advertising psychology. As "audiophile" replay time majority are set at noon or in the afternoon, this time in the ratings boost, directly improves the Hunan TV daytime hours of advertising prices, this part of the proceeds is immeasurable. Title: television and the enterprise is a win-win situation as far as I understand it, purchase a "Super girl" program naming, mengniu dairy has invested $ 2800. Naming rights in competing too, in order to inject after "Super girl" flag of bus bodywork, outdoor light box, print media advertising, mengniu and append nearly 80 million Yuan investment. Although, mengniu Deputy Chief Executive of sunxianhong said, "is too high, and very inaccurate." However, we see mengniu product sales terminal, knew that no matter how much mengniu out "title fees", has already earned. It is understood that this year the market put in a mengniu 20 billion bag printed with "2005 mengniu acid yogurt ' audiophile '" products, at present, some markets are already sold out. Only in Chengdu, the major supermarket at room temperature liquid milk sales figures also showed that 5-7 months, mengniu and original acid sales per store yogurt in # 1, monthly sales up to second place a few thousand dollars. SMS: television and telecom service providers become the ratio of 85: 15 "Super girl" last zhangliangying, zhoubichang, Li Yuchun three "Super girl" SMS votes reached 814 million. The country audience attention is so high, the organizers are also very clever, 6 8 from "into" and "6 in 5" and "5 into 3," "3 in 1"Until the end. The reason is clear, more than a few farm show will have more money income, and earnings of specific data is breathtaking. But the purpose of making money too obvious, but also let resentment when the audience informed of the final set was a "5" and 6 into, all felt that a show totally is designed to make money out of a set, only one person is not only for the player on the viewer's cruelty, psycho is also a kind of test. According to the official website of Hunan TV's public information display: mobile users each send one SMS is 1 Yuan, Unicom users and PHS users each send a message to $ 0.5; fixed phones (unification of an IP number) each sending a SMS for $ 3. So if you follow the minimum standard in terms of $ 0.5, light last SMS revenue would be 400 million, with a ratio to see how much revenue TV! telecom operators: SMS revenue reached 10 million more than in January 2002, CCTV, China Mobile to launch "2002 Spring Festival Gala" SMS interaction, from audience participation includes — MC questions and answer to choose their own favourite programmes. That year, the Chinese market pioneering business as he won the 100 million Yuan. 3 years after "Super girl" SMS revenue be far behind. "Super girl" has been advocating viewers say principles, so sang the area selection into the top ten, the results of the competition by the OTC viewers SMS voting decision. In order to make your own icons to get more support for a higher number of votes, the fans who can craft. In General, they have several options: the first is staying in local fans, they will be held regularly on the street, and the Organization of canvassing the game. The second is to create Web sites for the supporters, and to all major forums, paste it, QQ Group in the flood of information, and make full use of network shortcut no threshold of communication, like zhoubichang fans as she established the global fans network, which I'm afraid some of second-line star has not enjoyed. There is also a group of operations, lead by players and friends, led a stem fans in Changsha, staying around player and places of the hotel, and players of Changsha support mission in close co-ordination between the cooperative engagement. Currently, Chengdu, Chongqing, Guangzhou, Tianjin City, the activities of the Super girl canvassing, mobilization of past passers-by took out her cell phone. While these SMS, direct benefits of the television stations and telco operators return a senior industry sources, according to this projection, just from the short note a "Super girl" was already earning millions. Mengniu: thousands of title for 2 billion sales with the "Super girls" whirlwind of sweeping, investors or even to set the "Super girls", that is the taste of yogurt mengniu acid — a sweet and sour. It is said that, if you want to know this summer, the popular taste, you'll have to pick up a can of this dairy drink, enjoy while watching the "Super girls" competitions, this experience to true. Mengniu through funded build "Super girl" civilians Idol, had broken the beauty brand =. marketing circles Beauty ads great behind the refraction of the television media-led social values: perfect, high, and the popular anymore. Believe that with the "Super girl" contest of white-hot, acid yogurt "sweet and sour taste of" and "want to sing singing" rate of bonding together will change the minds of the mainstream ideas. A few years ago Idol Meteor Garden Ⅱ "a drink hype the whole picture, as compared to 2005 's" Super girl "sponsor-mengniu dairy co., Ltd. 's performance in this area and not less. From athletes to drink, the judges of the desk, is the company's products. Even in the live site moderator has not forgotten fad, mouth occasionally jump out of the two words "mengniu". It is understood that, for the purchase of "Super girl" program naming, mengniu dairy has invested $ 2800. Naming rights in competing too, in order to inject after "Super girl" flag of bus bodywork, outdoor light box, print media advertising, mengniu and append nearly 80 million Yuan investment. It is understood that the 2005 mengniu plans to market 20 billion bag printed with "2005 mengniu acid yogurt Supergirl" products, sales should be 20 billion, including advertising and promotion costs could exceed $ 100 million. Mengniu acid milk in its cooperation in the promotion of products accounted for only 6% of sales, and sales from June 2004 to 7 billion increase in 2005 of 25 million, in the national sales over the same period last year increased 2.7 times. Mengniu dairy on the "Super girls" just two years of investment, "sour milk" won great popularity: acid yogurt stands and follow the "Super girls" in the game fight national, since the "Super girl" became popular culture and business vocabulary, "sour milk" logical "fans" in the mouth. Acid, lactic acid famous get urgent dairy industry competitors. The market is not short of the same type of product, but the visibility is greatly reduced. Yili launches of its kind, I am afraid that Polignac heart yogurt in front of the "Super girl" was very sad; yanjian bright dairy quickly design a light heart Jello sour milk, but the adventurous ride, the effect is not known. In fact, mengniu title this "Super girl" was not only economic interests, but also broadened the company's brand. Brokerage company: EE-direct available Super girl making money in the beginning, there are about Super girl and various brokerage firms, such as top 20 strong girl who want unconditional and Shanghai EE-company to sign up for about 8 years, and so on. Although this year's Super girl now has the highest peak of popularity, but once the end of the game, the "Super girls" will not be depreciated? so EE-drawing on the lessons learned from last year, entirely possible while it's hot to sell them. In addition, EE-company plans the country 10 cities tour, every concert appearance fees of $ 1 million. As performing broker company, EE-do is a long line of business. EE-first to last year's popular "Super girl" zhanghanyun sold to other companies, this year the contest is not over yet, and already came he Jie performed to 100 million worth of trafficked news. But it seems that this self "Super girl" I always think is a superb entertainment programme, it is more focused on entertainment. For example, through SMSSummary of the "Super girl", which had become the entertainment, also like using SMS numbers support the castles in the air. Conceptually, a super girl to Entertainment has created the greatest excitement this year, Super girl phenomenon already have for the entertainment market hematopoietic functionality, but really can become entertainment market of "natural blood bank", also super girl can a successful television programmes, the conversion status to become a real market value of entertainment products. At present there is a saying that to the cost of $ 1 million, the Super girl on stage performances sold to all parts of the concert, you sure have a lot of performances, fengyongershang, hope grabs the "Sweet Potato Bake hand", but I also hope that we can stay calm, reconsider Super girl now has commercial value, their commercial value really been able to support a value of $ 2 million left party (100 million appearance fees plus venue, publicity and other operating costs), here you can provide a comparative, is: how will a can use 15 Yuan to buy the TV entertainment opportunities to participate, with a minimum of $ 300 or more expenditure can wrap to concert tickets do comparison? Moreover, modern TV technology can be super girl image and sound unlimited zoom and beautification, concert, even if they're holding power of the telescope is also not clear what you worship the star's face, not to mention also worry about issues such as fake singing? Comments 2005 Super soap opera "Super girl" was finally ended, this time for a marketing person, who is the champion looks like it didn't matter, for which a Chi (juveniles) gas, popularity, Member, money, gas, gas, hot air pool of Super girl, how can measures observation opportunities as well as the opportunities behind it! 2004 marked a zhanghanyun! 2005? I think, the first red should be all the marketing people and entrepreneurs eyes! look in every second is appears in the lower-right corner of the TV mengniu calculate into Billboard (place of marketing), how many enterprises pain secondary! second red should be loaded and debt of Hunan TV and related investment and cooperation agencies! as Super girl kenaf? I think people have life! not television, telecommunications companies, brokerage companies, as well as fans can decide! last sentence: If someone said that makes media convergence with losing money! I will tell him: you have not heard of Super girl?