Suspected-formaldehyde "rabbit," how to tell the grievances

World marketing comments (http://mkt.) candy, rabbit with a growth of several generations, and as a confectionery industry's "famous trademark", "rabbit" is well known to people. According to statistics, cumulative domestic rabbit candy sales up to 146 million, and exported to 50 countries and regions. 　　Now it can be said that the cause of a candy rabbit is brainchild, but recently has been exposed to contain formaldehyde (one on the human body has great harm of toxic gas, its 35% ~ 40% aqueous solution known as formalin), time in rabbits was pushed into the limelight the seas. 16 July, Guan Sheng yuan group international phone call from the Philippines: the Philippines distributor of food and Board (BFAD) on imports of Chinese From emkt.com.cn, some food rabbit candy is checked with formalin.

First, the adverse effects of the storm

This sudden "disaster" make candy sales rabbit trap to passive. More news on that day the Philippines GMA TV News Network announced, many media reproduced. In the Philippines in rabbits was prohibited, but Hong Kong Wellcome supermarket chains in the rabbit candy shelf, United States, Singapore and Macao and Hong Kong media has reported on the "rabbit" caused huge damage to the brand.

Second, the tactics of rabbit

Facing the "Storm" formaldehyde, rabbit candy is completely passive, even as there is no doubt of the encounter. So, in this case a public relations crisis response in a timely manner is very necessary. next let us look at the Shanghai Guan Sheng yuan (rabbit candy brand owners and manufacturers) is how to resolve this "controversy" of formaldehyde.

First, positive, proactive response to crisis

For interested companies, in an unexpected crisis after the first time, a proactive attitude is critical because the human factors that can directly influence the trend in crisis: a proactive attitude, can in the shortest possible time, successfully resolve the crisis, while passive attitude, you are likely to deteriorate the adverse effects of the crisis and irredeemably losses.

16 July, Shanghai guanshengyuan in got the "rabbit candy is checked with formaldehyde" news at first time adopted a proactive strategy. The Philippine side, on the day of the inspection result later on rabbit guanshengyuan candy organization internal testing, and Guan Sheng yuan (Group) co., Ltd. Web site announcement test results. At the same time, the product delivered to the internationally recognized authority on the testing organization for an authoritative detection finds SGS. In addition, is also active through distributors to the Philippines and drug detection test reports from organizations and products of real samples.

Through this series of positive response behavior, on the one hand, we can see Guan Sheng yuan of proactive attitude; on the other hand, you can see Guan Sheng yuan on rabbit security confidence. This undoubtedly makes the event since the favour its own direction.

Secondly, access to authoritative certification limits

For many because of the product quality and crisis event, authoritative Department authority test and authoritative certification, is able to resolve the crisis of a sword. As for the origin to the international market of food quality inspection turmoil, could not get the support of the international authority authentication, this event can resolve the trouble the decisive factor.

Obviously, this time also guanshengyuan realized the necessity of the authoritative certification, so the "rabbit was suspected of containing formaldehyde" message on the same day, the samples sent to the internationally accepted authoritative inspection body SGS (SGS-CSTC standards technical services co., Ltd. Shanghai Branch), and 19, 10 am get SGS on the "Great White rabbits do not contain formaldehyde" authoritative certification results. This will undoubtedly give this crisis response provides authoritative evidence.