Keywords: top marketing managers create quality on a Marketing Manager, the biggest and most challenging task, is to allow the entire sales team is ready to face the constantly changing market.
On a Marketing Manager, the biggest and most challenging tasks, allowing sales team ready to constantly changing market. If you want to survive, you must constantly improve your work, always remember one word: "good, better, best. Never stop until the good becomes better and better and become the best. ”
If you believe that a marketing manager is an easy thing, then look under the experienced Marketing Manager to recall what they have learned the truth of the revealed, although some of them to avoid light.
Dave Anderson got something to say to his 13 years ago led the first sales representative group said: "I'm very very sorry, I didn't know what I'm doing. ”
And many new Manager, by virtue of their own sales ability, Anderson was able to upgrade to leadership positions, but for how to handle interpersonal relationships, he has no ideas. Therefore, even though he let sales representative assume the responsibility, but expect them to do, he is not able to communicate. He managed through intimidation, instead of encouragement and guidance. He is not a guiding and training his team, but stay away from them, to lock in the Office, a person immersed in cumbersome administrative work.
"I can talk about the business and marketing budget, but when I go to lead a team, I am afraid. "He himself admitted," I can teach anyone anything, I passed the high-voltage control to management. I don't know how people put up with me and my work. ”
Currently, Anderson on marketing management with deeper understanding. In fact, he wrote two books about this topic: the leading men of marketing, "" leadership, "talking nonsense. But he is also engaged in marketing LosAltos California and leadership training LearntoLead company President.
Anderson's experience as the top sales rep doesn't mean you can manage reports.
Become a change master
On a Marketing Manager, the biggest and most challenging task, is to allow the entire sales team is ready to face the constantly changing market. "Every organization," Peter · Drucker said, "must be prepared to give it all you've done. "Great marketing manager is the main role of the change. Business has never been a series of predictable, so cozy, with a clear direction for the evolution of the line. Today's business, financial, technical and economic revolution is the result of the outbreak. The ideal marketing manager will be able to stay calm in face of these chaos, enthusiastically embrace change, and are always able to accommodate any difficult challenges.
This is why those great managers as they develop such a high work ethic, and ability to lead change management. Comforce LeilaniLutali is New York Technical Services consulting company sales representative, she felt that her former manager Diana is such a person. "Diana on their own and sales team expectations were the same. She's not worried about her hands over her Rep. In fact, she encouraged that happen. Guided by her, she helped us to our highest standards. ”
"When we are faced with change," sales training consultants TomMiller said, "the sales staff will be able to realize that they must leave behind. For them, in fact all the changes are considered to be lost. This is why in painfully measure sales receipts, outstanding marketing managers to increase the value. They help sales people vividly imagine a huge cake of raisins, and then tell the salesperson he will lead them through a soulless embargo area, ultimately facing a huge cake. ”
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