Zhuxuedong: been hoodwinked into marketing

【 World marketing review-news 】 in the magazine market is increasingly fierce competition, marketing of full use and innovation, is considered in the only way to win in the competition.

But in practice, the study found that the magazine in the market competition, even if the use of marketing tools is fully, but also very large, but the results are often less than ideal. For example, in a magazine, a magazine that period gave chocolate, its competitors next issue may take you to the lipstick; customers advertising hit 6 fold, he might appear 5 fold. Even in the annual market cost budget, already wide play wide, but in practice, the release manager, Marketing Director, advertising Director, always constantly on the magazine's management made improving marketing expenses, because their opponents in order to suppress competition in occupies a privileged position, the opponent is constantly adjust marketing programme ... Market mired in a vicious circle.

The reason, in addition to the brand, market competition, the magazine, the technical aspects of any marketing model of innovation, can easily be copied to imitate. Marketing means homogeneity, has become a magazine industry a widespread phenomenon, the magazine industry, lost in a low level of durable attrition, result in a single magazine and the whole industry profits plunge.

This situation, in many people's view, there is no marketing, no magazine; full use of marketing, investment in it is genuinely, as insufficient funds protection is also possible that a road of no return — not occupying market magazine, capital chain breaks, too much wine.

However, among the many marketing means, have a relatively low-cost marketing tool, but it was unintentionally neglect other sentient beings, and that is the value of a magazine.

It seems to me that the so-called magazine spread of values is to disseminate their magazines through the values, the most large-scale attracting and aggregation and myself have the same or similar values of readers, and they agree with gas and simultaneous phase, common development, the process is the magazine for business value achieved in the process.

Magazine spread of values, and the magazine is different from the characteristics of other print media.