Often receive some boss phone, reflect their enterprise product sales reasons are not clear, and so on and so on, and hope I can give some advice, of course, this is no problem, so I'd better send back products or you personally to interviews, through in-depth exchanges and communication, we can learn from each other, thus reflecting the issues will be more objective and comprehensive, it is targeted, in fact, this is also good for business, since it depends on your own capacities, resources, and the team will not resolve the problem, then look for the right brain should be a good choice, but the strange thing is that a lot of the boss's reaction was, I go not away, our products send us also takes time, you can see our company's Web site, or I fax product information to you more ... Watching these boss really don't understand "," Ah, this spirit not only can be used to describe a numbness, imagine light by these problems be solved? a enterprise is almost dead, and as the boss, the naive approach or so, really sad.
I and many business owners contact interactions, I gradually found a relatively common problem, the vast majority of their products are "no" in the product (no selling, no patterns, no service) are the same, their strategic orientation and tactical integration is the lack of direction, programmes and methods of the "third party", and before them the tragedy unfolding.
To see more enterprise down health hygiene and bosses of blind impulse has bruised and battered, sometimes will not only give a burst from the bottom of my heart, why do some of the founders of the mind is so childish and immature?
You know, do something feels might fall into the end position.
Aren't they? many enterprise bosses don't even know what to do, only with a passion and energy with wind, blindly follow others, risk control and cost management is layman, a little knowledge of the project based on the former heavily unbalanced inputs physically and mentally, they do not know marketing "sliding", also do not understand the extension of the "road" and "operation" policy, they hurried into battle, like a shoo-in, alas, it's sad.
For the boss, entrepreneurship promotion of any product, you must understand the "three ones", the general point that is a selling point, a model and a service, to take full account of the differences in how the product on the basis of the value element, on this basis that the method of "La" dynamic stimulating potential demand, and by what means "pushing" dynamic demand for reality, then Yes, we have emphasized the "road", is in fact a direction, strategy, and "surgery", is the method that is a tactical, if entrepreneurs do not understand, or even understood in practice has not been proven that you can copy the mature business model so there won't be any results and opportunities to speak of.
What is a low-cost marketing?
Brand marketing specialist, lange zhiyang international marketing consultancy agency CEO Mr. Yufei is so defined: on the one hand is in the greatest measure of the degree of market risk aversion on combat expert team's overall guidance, give full play to their own advantage, precise positioning, reasonable layout, to get the selected items and products the maximum chance of survival; on the other hand, through product precision farming in some local area market and establish its own advertising network and strong management, and strive to try a smaller input to get the maximum possible outputs standard for limited funding through marketing and marketing resources to fully integrate a huge nuclear fission.
Doing business is not easy.
Now, a lot of the boss generally suffer from a "short-sighted patients" and "restlessness with", because the lack of capacity, they generally lack the systematic marketing strategy management system, nor the specialist for marketing strategy and long-term planning system, a team of other people, or even do not know what the enterprise's marketing strategy. Thus, the hard work of the enterprise becomes a leading brand of similar enterprises, I would do, or what do I do that in the hive, you can enjoy the wealth of the feast, in fact, wrong.
Remember that in 2006, the focus of Jiangnan spring and some Chinese entrepreneurs to Hong Kong visited Li Ka-shing. When Mr. Lee Jiangnan spring asked these years investment's most successful thinking what, Li Ka-shing says so, you want to always trust: when all rushed in and out quickly, when all work was then rushed in. Currently looks, from policy and public opinion is concerned, on the business environment is a "warm winter", and is conducive to good, but the harsh reality or will make a cold and fever, or even freeze. Therefore, to not catch a cold, hard skills, find product differences, strengthening the value of awareness, enhancing immunity; the second is to prepare for cold medicine, find the product of emotion touch points, and promoting demand recognition degree, they might encounter.
Look forward to every boss can wind up your own flag.
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