Who will manufacture the nightmare of the dairy industry?

There is no love for no reason, didn't seem to hate. In recent years, the dairy industry is such a "favor" ...

Dairy event playback

The clock back to the last century, then, is China's dairy industry development Thunder strong, overwhelming. The 2002 red fire calm dairy market has a discordant note, dairy security event one by one, until now.

The beginning of 2002, the dairy market broke "no anti-milk" events, the light was the first to play up the "no-card", three-way once they are detected. Just one month, the entire industry by Jaron surging, consumer dairy market is suspect.

The former, a wave of another. "Non-dairy" event has not yet been settled, the dairy industry and pouring reductase milk.

Finally pay to 2003, this year, the national encounter of "SARS", national solidarity against the "SARS", was too busy to attend to the development of the dairy industry. Because the milk can enhance immunity, dairy market anomaly popular, large dairy safety event does not occur, this might take a photo of the "SARS".

That is quiet, 2003 contain the 2004 greater dairy industry turmoil.

In 2004, just after the Spring Festival, when the Earth takes off again, everything recovery plan, Fuyang has shocked the country's "big baby" event. Then, three deer by the local Government of false positives, the unqualified, sanlu milk powder blacklist to be the victim of Fuyang! from Fuyang milk powder incident involved there are milk, Nanshan and terracotta.

Fuyang milk powder incident seriously undermine consumers ' confidence in the domestic milk powder, domestic business losses.

Fuyang milk powder incident just come to an end, the nightmare begins to descend Erie's head: Hubei appear Erie was milk quality inspection departments blocking event, "milk" in the event of premature labor, equity events and General Manager of Cheng Chun wai arrested event. A series of combat that Polignac unprepared, sales target not achieved.

Wandashan in this year also suffered a serious blow, General Manager Wang Shan is out, liquid milk products all overnight. Wandashan, an excellent dairy enterprises is toss of the dead.

Dairy safety events such as persistent nightmares, haunted dairy fragile nerves.

In May 2005, Nestlé has iodine excess events. Zhejiang Bureau announced the recent provincial market children's food quality inspection reports, "Nestle" milk powder was listed in the directory of iodine excess food, sampling report mentioned nominal (Beijing) co., Ltd. production of twin cities Nestle "Nestle" card gold growth 3 + milk powder, the element "iodine" content over national standards requirements.

Nestle iodine might exceed the event yet, an article entitled "the journalists of the deities metamorphic Guangming milk Depot processing and sales order inside article: Zhengzhou light community outcry thy dairy co., Ltd. with expired deterioration" recycled milk "reprocessing into dairy products.　　Next, Guangming dairy production base of Hangzhou zaibao shady, normal milk production 3 days in advance of the date of the annotations, xubiao production date as "premature milk". While the news media attention to light, sanlu milk again broke "premature" event. Tianjin Hexi District Bureau of quality and technical supervision of law enforcement officers "sanlu yogurt" wholesalers coffers uncovered nearly 900 box for advanced dimensioning production date of yogurt.

Those dairy safety events erode consumer only little trust, we not only want to ask: what's wrong with dairy? who is manufacturing ringleader of dairy event?

Who is the ringleader of dairy event

Black one: competitors

Peer is the enemy. In recent years, dairy market life-and-death price war intensified, today you get 6 free 1 1, the day after tomorrow I would buy 4 gift 1, all in all, I just want to put you out of the market. Faced with increasingly fierce competition, dairy experts noted: this competition is not normal, because China's dairy feeding management level is very low, the average adult cows milk yields per head per year is about $ 3500 kg, well below the world average yield per unit area 5500 kg level. The lowest on the market products not a money bag, even less than the original milk procurement price, enterprises have no profit, losses are very lucky.

It is understood that in 2004 the entire industry losses as high as $ 5 billion, of which that Polignac liquid milk losses of 80 million Yuan, mengniu liquid milk loss 1.2 billion, $ liquid milk, bright red 1.3 liquid milk losses of 30 million Yuan, sanlu liquid milk losses 2000 million.

With General market means that you can't down me to pull you down, in the face of such losses, the enterprise? "to" the next set of opponents is not impossible.

Take the 2002 no anti-milk event and restore milk event, this mystery of non-professionals can know. No anti-milk is milk not containing antibiotics, we all know that cows to periodic disease, antibiotic drugs. Although the national epidemic of cows, after a week of extrusion of milk shall not be processed for consumption, but also cannot guarantee that all extrusion of milk does not contain antibiotics. Also, some manufacturers did not put the antibiotic residues as your milk quality test steps, you must also not on the antibiotic concentrations in milk to make explicit provision. If you do not appear in "non-dairy" event, ordinary consumers simply knowing antibiotics in milk. All is bright, pokes well known in the industry, but do not want to say.

Restore milk events, tensions, in China since the milk in milk off-season, some enterprises imported milk powder for restore, affix the label of ordinary liquid milk goes on sale. In order to fight against competitors, "black" has opened up this well known in the industry, and for the consumer or secret "secret".

"Jieduan" is not only effective against competitors, or the Enterprise passed the crisis itself. Own crisis, in order to transfer, transfer public eye, jiehei also is possible.

Black II: Government sector or industry Directors Association

Government departments to ensure consumers ' safety

Full, every year on dairy products for regular or periodic inspection, when qualified products, on the one hand, they dispose of the manufacturer, briefing to media on the other hand, to increase the punishment.

This year's Nestle milk iodine excess events is the result of government inspection. Of course, on Government normal work we strongly support, but the 2004 Fuyang milk powder incident, the victim is sanlu should not.

Fuyang milk powder incident, the local government departments on the market of infant milk powder for comprehensive sampling, the certified product escalation, and through media exposure to the community. Who knows, since the Government staff "omissions" sanlu mistaken unqualified products reported, is the Government that "negligence", China's largest milk production enterprises-sanlu group, in just one week 2000 million in losses.

Before 2004, wandashan is a good business, since General Manager Wang Shan was transferred out of the Farm Bureau, enterprises are increasingly on the decline. As for Government why Wang Shan out, we have no idea, but he went away, wandashan decline was obvious facts. Governments play a kind of role?

A daughter-in-law two-in-law's phenomenon is widespread in China, the dairy industry, faced with this situation, the DAC and China dairy industry association can be said that the dairy's two "mother-in-law".

First talk about the DAC. DAC formerly China Dairy Association, is the national dairy cattle breeding and dairy processing as well as its services related enterprises, institutions and individual operators voluntarily formed a non-profit industry organization, with an independent legal status of civil society groups. It is the competent Department of the Ministry of agriculture, mainly responsible for milk base construction and services farmers and dairy enterprises.

China dairy industry association is the original People's Republic of China Ministry of approval was granted in 1994 People's Republic of China Ministry of Civil Affairs, is approved by the dairy processing and related equipment production enterprises and institutions constituted non-profit organizations. Its extensive international cooperation, and officially joined the international dairy Federation.

In recent years, with the continuous development of the dairy industry, the functions of these two associations continue to overlap, both contradictions are becoming increasingly apparent. Because of these two associations represent the interests of the enterprise, part mutual "attack" or "jieduan" thing is likely to occur.

Bluntly, the aforementioned non-milk and restore milk would not exclude the possibility of two Association "expend" might be, because, "no-milk" event involves farmers, but farmers are behind the DAC; restore milk event involving imported milk powder business interests, imports of milk and milk products Association are inextricably linked.

It is said that the two associations own stem their things, old age and death does not touch. Hey, just a glass of milk, two "mother-in-law" pipe, as long as they do not make the contradiction is very lucky the dairy industry.

Black three: "ghost" within the enterprises

That gun is easy to hide, stab in the back hard against the dairy enterprises is that they most huoqixiaoqiang headache.

Take the "milk" events, premature delivery, 2004 Erie "milk" in the event of premature labor, is said to be the local departments of staff to the corporate product line up inspection revealed; sanlu milk "premature" event also encountered a similar situation, Tianjin quality inspection departments staff in sanlu dealer Treasury detect premature milk, event was as far back as the Guangzhou's "new news" reported. So incredibly, a workshop, a Treasury, quality inspection departments having "telescope" and "long ears"? no inner demons, killing me or not.

Say that the light "recycled milk" event. Journalists of the deities metamorphic light milk Depot processing then it is no accident that the sale of shady? definitely not, this was a premeditated actions. Zhengzhou light thy dairy co., Ltd. with expired deterioration "recycled milk" reprocessing into dairy products, this internal things only who knows? Government departments do not know that the news media do not know, consumers do not know, the only possibility is enterprise "ghost" inside!

In the face of the dairy event, let me think of a few years ago the Chinese home appliances market, then the price war and more war "jiehei" dairy industry has gone through several years of collisions, China household electrical appliances market has become China's most perfect and most mature and most competitive market. Not experiencing how can see rain, Rainbow, dairy market labor pains "is the gradual maturing of flags.

If you love someone, let him do the dairy industry, because there God, bring wealth to him; if you hate someone, let him go for dairy, because there's "invisible hand" that makes him very painful.

In fact, to a certain extent, we would also like to thank the "ringleader" are they pushing aside the fog to the consumer a cup of pure, rich milk.