Tuesday, December 21, 2010

Why consumers will not buy your account

【 World marketing review-news 】 maybe you advertising many hit, activities do not less, why consumers not to buy your account? have a story that might inspire to businesses.

The investigation showed that 65% of respondents indicated that they would normally be carried not originally planned purchase of brand products leave the shop. In addition, there are approximately the same number of respondents said that they almost always buy promotional goods, even if these products and is not their favorite brands.

There is such a story: weekend kids asked me to buy her favorite food. And get that out of your favorite brands--haoliyou custard pie, the good old days of seaweed, nice teeth Le toothpaste, fruit fun fruit juice etc. And tell me-like their ad. However we take home from the supermarket is Lotte custard pie, wave force of seaweed, reaching surface toothpaste, farmer Orchard fruit juice. No one is to go to the supermarket of the brand before confirmation. While the wife's ironclad to Guan Sheng yuan honey from supermarket out also became enjili Hall honey.

The children of the reason is a kid, haoliyou become Lotte because Lotte packaging here is her favourite Dora A dream, and it also send small posters. Good times into wave power is due to the wave of packaging is a small barrel with handle, she can come and catch fish. Nice toothpaste into child face toothpaste is because child face toothpaste packaging is a color mushroom. Fruit fun fruit juice into a farmer Orchard is a wrapper for the farmer Orchard is a cartoon. And change child choice in addition to the farmer Orchard, are long-term no advertising products.

My wife is a recognized consumer brand, why change? my wife told me, en je Hall honey while no guanshengyuan rest assured, however, Jackie Hall of honey, honey is a woman still has many promotions, discounts, definitely want to try.

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