Why customers feel our products more expensive than others?

Real life situation: why your products are expensive so much? people × × × products seems to be a lot cheaper than you!

Error response

Do you think of cheaper then you go and buy the home of good

? If you think we can talk about expensive!

They give you the number of price?

Problem analysis

"Do you think of cheaper then you go to buy other people's good," this is a typical "catch the customers", sales is not to play the character, even if you do not agree with each other inside how opinion cannot be said that this can only get rid of the customer;

"Is it? if you think we can talk about expensive!" or "they give you much price?" first typical operational first distance matrices. Customers would have on your prices are suspect, your lung power shortage more deepened their doubt, then you have to do is to strengthen their faith.

Success stories

* The * Cabinet is the famous Cabinet brands in the Hangzhou, Xiamen and many other local sales very popular, once I go to a shop in Hangzhou research, results found a building materials market in a store location very deep, nine of the 18 round, hard to find and shop area is not large. But business is very popular. Why? go if you go to their sales staff: "why your products are so expensive? feel almost with section Po!" in (implication is the branch of the Po to their storefront, samples, and brand so loud that sell this price) you know their sales staff how to answer you? they sell and does not therefore feel psychological hair deficiency, they tend to be solid, even very proud proud to tell you: "Yes, our product is expensive, even more expensive than section Po also!" customer a hearing tend to be curious. Then they will say: "you have your reasons, of course! below please give me a few minutes. For example, our paint, use the number of road special production process; for example, our Cabinet floor is removable, and so on, he will give you at least 30 more detail to tell you why their products are expensive. Because many of the details are very particular about! is followed by section Po they differentiated. So finally you think their product should be expensive, why? because Kung Fu in detail!

Sales strategy and dialogue with

Why customers are asking?

Customer asking several cases are generally

The first is because surprised, because the client did not think your product prices so high. So curious to ask

The second is because beyond his capacity, so it would be natural to ask

The third is because customers do not know your GUI?, in his view of your product with other products, brands or extra strong. The description field of the communication between you and not our products unique advantages for effective display, allow them to be convinced. Which often account for 80 per cent.

In fact, in our sales process, the customer is willing to pay more than their expectations for the price of higher 120%-160 percent of the product, but you want to stimulate his desire to buy, that is why you want to tell you so expensive? really expensive?

Therefore you must be convinced that their product is very good, is the value of so many prices and customers think your only because he didn't understand our products, so you should keep in mind: only I implying that his will for our products in a clear, thorough, detail, the customer only to know our products will buy our products!