For a truly pursue sustainable growth of enterprises, the three issues of crucial importance. The first is: value, is the answer why you exist, why you can make money. The second is: growth is constant development and rapid growth, attention is rapid rather slow. The third is: diversity is the answer to how to sustained growth, and to maintain sufficient profit. The above three questions in the final analysis, is to promote the growth of enterprises. But unfortunately, in the face of the growth in the number of enterprises could also cannot grow forever. From the Chinese company sales growth, roughly divided into 50 million, 1 million, 5 million, 20 million and 50 million, in several stages. According to statistics, nearly 95% of Chinese enterprises annual sales income will not exceed 50 million Yuan, and the newly established companies and more than 80% within three years of closure, 96% of enterprises, employees may not be more than 30 people. But this phenomenon not only in China, there are, in fact, the United States, Japan's business to more than 1000 million of the company will not exceed 10%, the majority of the new company is the collapse in 3 years, almost became entrepreneurs dwarfism world challenges.
50 million following the sale of gnome do
50 million following the enterprise's basic survival stage, the majority in order to experience marketing, enterprise management basically biased toward centralization of domination, this time the boss should be the greatest sales and marketing, production, supply, procurement is essentially a people. If the boss is not in the end, enterprise will soon face a fate, the enterprise is the boss, the boss is the enterprise, from the management does not have divorced workshop operates, from operation not divorced operation mode of doing business. This State in the initial stages of enterprise is reasonable, but as the growth capacity of the boss has increasingly become such an obstacle to the development of enterprises, the possibility of becoming the boss of individual organizations, will be the boss of experience into an organization's experience will be the key to the development of enterprises.
Unfortunately, many small enterprises often are confused. There was a boss to take customer Salesforce fear, adopt a policy that the forthcoming jianbiqingye sales of key customers own arrogation, in the short term, this way you can quickly ensure stable increase of sales revenue, but in the long run, is the use of such a policy so that sales people fail, skill degradation, became the string puppets, now the boss also complained that the sales person incompetent, a bunch of stupid impact the company's overall growth, in fact the real problem where? by preliminary. Therefore small companies are selected on the business, the boss is the key. Break through the gate, the enterprise will soon be entering a new stair 1 billion. Typically, this process normally does not exceed three years, it is likely to become GNOME.
1 billion learn money
If you reach a billion, the enterprise as an organization that has largely been able to operate independently of the complete functions, it is difficult to imagine at the management task to complete such sales. A billion compared with the enterprise initial system features, had a batch and the backbone of the company's long-term development, survival situation significantly improved. When the enterprise still has many competitive advantages: charisma, self-motivated, highly responsible and loyal, hard, harmony, etc, but they still maintain the original 50 million companies thinking logic and work style, opportunity orientation, decision acted rashly, experience, and so on, when the enterprise since the first time I saw the dawn of victory, and the first time reached the pinnacle of victory, some get carried away and there are tempted, he is new is the Almighty, in all decision making reflects more impulsive and not a reason to spend money, and also of the estimated at this time may be the enterprise the highest proportion of management fees, or even more than 30% of sales revenue. At this time, enterprises need rigorous organization, effective control of resources and the need for growth and investment for effective balance to determine what money it cost, what money cannot be spent, and focus on doing one thing well. Unfortunately there are too many companies did not properly handle the issue at this stage, although they already have the opportunity to grow up. Breaking through this gate enterprises will directly promoted to 5 billion, this time for two years, can pass by the enterprises will not be higher than 10%.
Five billion in "separation," the society of management
Five million businesses will form a more complex management structures, any business can do five billion scale has behaved in a specific type of industry is the absolute leader in location, then marketing organization already has a considerable scale, even from past the diversion of corporate body has formed a relatively independent marketing Center and has an ever greater rights, often at marketing executives are growing up in flames, not only of the hero, or even the General regional managers and qualified enough old sales staff are also very top rights, these people from the past of hard work, has become a nation proud, put away potential, internal factions stand in contradiction, however due to the company's product sales are still good enough profit, therefore conceals the many contradictions, but as the sales decline, the contradictions in succession broke out, and eventually affect the core management and the company's decision-makers, and different interest groups to address the company's existing problems, methods, are often difficult to agree on common outlet is: separation. Enterprise at this time is a very vulnerable period, the author believes this could be specific to the era of Chinese enterprises, the better will come a long way, not good to be back to GNOME times. As long as the child grows up rarely without separation of enterprises, really no opponent's enterprises must develop quickly. If the company does not have this new man is dead and will be extremely frustrating to 10 billion or even 20 billion, this stage is almost at the speed of development, the time will not exceed a maximum of three years, the success rate will not exceed 5%.
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