A 30 year of rare earthquake in Wenchuan. 7.8 on earthquake in Marshmallow captured tens of thousands of human lives, used to be so beautiful place. Look at all the fresh faces have been a lovely army officers and rescue teams from the housing out of the ruins of lira, watching once happy family of complete destruction for its sympathy, watching the beautiful homes times barbaric nature destroyed when ... The author and all concerned people in the disaster areas, in addition to bear the pain, it is hoped that Chinese people work together to overcome the natural disaster caused me!, we see the whole situation with concentric disaster to the Party on down to ordinary people, the Samaritan, want their share can save a life, you can bring new rescue operations. Channels through various contributions, we see the Harbin pharmaceutical group 500 million, renhe Group 3 million, 100 million North China pharmaceutical, Yunnan baiyao 190 million ... Is the author of these pharmaceutical industry workers pleased, as medical relationship the livelihood of the pharmaceutical industry can have such a positive response to the disaster areas to people and society convey more of a head of the pharmaceutical industry in China's public image, and not only is, Herba houttuyniae etc events only brings bad social reaction. Here the author except most of the people and the heart of the disaster area, always pay attention to the disaster area dynamic and do their modest donations, for occupations most sensitive thought is what enterprises like the 2003 SARS, Guangzhou baiyunshan of isatis, can make use of such an opportunity for single product monopoly, and lay the industry leading? we usually frequently talk about event marketing, but most enterprises only superficial, as an event and find events that ultimately only to marketing. However true to reflect a corporate marketing strength and response time so we can clearly find exactly one is master. Pacific community talking about community-mindedness, shouting social brand, just self-deception and such as to make good the masses. While the real needs of hungry people in the country and distress when can come forward to offer enterprise is the only way to truly social branding and public influence of core businesses. Imagine, post-disaster reconstruction requires more than just food, materials, and spiritual comfort, you also need a large number of medicines to solve their living and disease prevention, short-term demand is enormous, for those who have a sense of responsibility and social mindedness of the enterprise is also a kind of feedback. Brand is? just enhance the corporate image on the target consumer group of awareness and influence, and thus the resulting sales in the enterprise profit. Such a process is not a simple one to rely on some advertising, some promotional materials, as well as sumptuous show style can get. That kind of brand building is only a short-term behavior, not really makes people recognised, but only starting from the enterprise senior wishful thinking of social branding, is of no value. A buyer's market in the present, not consumers recognized product also destined to have a good social living space. The earthquake happened, this is the inescapable social reality. Fortunately our pharmaceutical enterprise affirmative action, money, drugs, a person, effluents, and so on, in various forms of participation to the disaster relief and reconstruction work. I hope to have more of a social responsibility and the conscience of the pharmaceutical enterprises to participate in relief efforts, embodying the pharmaceutical industry for social responsibility, care for people! when more pharmaceutical companies can recognize their own copies of the community requires risk when you least many fake medicines, medical malpractice and is not responsible for, and not as an event occurs, we can really turn people on the pharmaceutical industry, the pharmaceutical enterprises of the real shape of integrity can we truly rooted social, bigger and stronger the pharmaceutical industry. When we once again to the earthquake victims as people observe silence, as well as positive action to participate in the rescue of cheer to all units and individuals, in particular the striking medical industry team, more inspired mixed on, tension, boring, and hazy 08 pharmaceutical market. Always firmly believe that: the Chinese nation to unite in the face of any dangerous must win!
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