As early as in the previous two years, the familiar Dongguan real estate's readers are aware, dynatown at the famous actress Gong Li was engaged as the Ambassador of the buildings, and from that moment began with Belle real estate up in Dongguan. Last year, real estate and beauty is a frequent exposure rate last year, the two terms.
This year, watch the first half is about the past of quiet, placid developers are not idle, and have fixed up a lot, this does not, this week in Beijing Great Hall of the "world hardcover top supermodel contest" briefing moved more to the finals, and Dongguan Humen matter is composed of Humen cloth trading center of developers negotiate to win, it seems that this time has become the "beauty marketing" conquer Realty "guru" of the case. People often declared addiction
Speaking of developers played the "beauty brand" from last year to this year, Dongguan people are familiar with, well-known sensation can count out a lot: from 1 may of last year, the first international, dynatown two developers got big, domestic supermodels for own projects in Dongguan Expo go soo on debut; last year on 9 October, Miss Asia candidature to the contestant in the first international goodwill and drumming for the project activities; from 1 January this year, ideal 0769 to Dongguan Ambassador clouds hang as a real estate advocates, to this "labor day" Golden Week "period, China resources vanguard in Dongguan's first lifestyle Center OLE Miss world is also invited to the field. Say from 3 July this year, Humen international cloth trading center is engaged in 2004, the world's top supermodel contest champion Sun NA for the Ambassador of commercial items, "2005 World's top supermodel contest" as far as I understand it will be in November, Humen international fashion trade fair held in Humen during the finals. So much beauty big meal so the inhabitants of Dongguan.
In fact, generally, the real estate activities are not to be missed are the beautiful show, they sing or dance, or sing; or move to get the various instrument while playing. Curvaceous babes assumed a variety of postures, hand-raising an eyebrow-attract a lot of people. There are indications that Dongguan real estate has been with beauty economy firmly tied together. All sought after "eyeball" effect
Retrospective Dongguan real estate sector's "beauty marketing" but also from the environment. These years, networks, and other informational tools developed, people can become more and more natural way of understanding through to information about beauty. Pleasant things got the most attention, people in hot pursuit of the beauty that never stopped from antiquity to the present.
For a time, in the business community, cost-effective line industry all have played the beauty signs, what a beauty, model, frequent go Ah Sau activities to become the most active in the entertainment business and frequent topic of conversation, Belle has also become one of the most interesting, most direct access concerns a landscape. As for the "beauty marketing", gradually mature economic companies, as well as a beauty organization achievements of this marketing channel. Have a more simple and effective operation mode is an important characteristic beauty marketing, in this land, the most in need of marketing, most Chinese and results of developers nature would never tired.
Dongguan course more beauty economy of soil, this converges, trading activity, the nature and the accompanying business with pleasure environment also gradually increased. Take a look at the beauty of nature, listening to music became their unspoken entertainment. Developers are reluctant "loveliness"
That since beauty marketing become something of a cult, a trend, so developers is how to treat it in the real estate sector enjoys a special status of these marketing methods? had ever held first international two "beauty marketing" activity development co., Ltd. of Dongguan city commercial development manager Lei said in the heavens to choose whether or not such a beautiful theme of marketing activities, as a developer key to consider three points, and marketing of the project matches, the second for the building belongs to a larger area, says the real estate is located in the city as a whole culture has catalytic role. The third point is marketing the most critical point and developers themselves whether the target customer.
Lei tour, for example, if an activity to absorb three to four thousand people watched, of which 10 percent targeted customers, in an activity contributed 400 people of customer resources for developers who are quite satisfied with the results. This activity is it possible to achieve this effect, it depends on the degree of attraction of the activity itself and the developers for this activity has taken marketing tools. But typically, experienced developers do activities before the activities of the process, and other aspects, many more will be in the details, such as trying to reach the final result for a support and bedding.
Withub city Vice President Huang Hai-Tao said in an interview, "beauty marketing" is more common as well as the operability of strong and relatively easy to achieve marketing objectives. As long as there are operational, there are purpose developers naturally want to do. After all, Dongguan comparison of real estate development are looking results, no matter how you through how to achieve results will not be much problem.
Press on "beauty marketing" fear "aesthetic fatigue" Although developers are marketing to Belle harbor with the attitude of tolerance, but the results from the marketing point of view, if too often held to Belle-themed activities will play the role of the opposite, the reason is simple – aesthetic fatigue.
Consumers of aesthetic fatigue is taboo, particularly the real estate industry, since most real estate project development cycle is relatively long, people have the opportunity of aesthetic fatigue is larger, on this basis, the developers continue to use sales node to create a selling point, now are excavated and project-related new things to show to consumers, increasing aesthetic of their project. Of course, from an objective point of view also avoids a situation of aesthetic fatigue.
From this perspective, too frequent "Belle
Marketing "activity is likely to give consumers a" aesthetic feelings of fatigue ", even if the different real estate companies at the same time too intensively played" beauty brand "also produces" aesthetic fatigue ", the final result is naturally not the effect. But to solve this problem depends on the developers ' own "tacit agreement".For the moment on the Dong, this two-year beauty economy brand frequently appears indeed to consumers numb minds, in units of Lai said, last year, several developers frequently engage in lingerie go soo activities also really pretty appealing to me, activities, see also, slowly without any feeling, it looked also like, freshness is gone. Lai said, "I did not in itself exclude such beauty marketing, but really want to buy a House also will look at the essence of the House, not too much attention to these marketing, I always think that the House is a House of important factors, of course, if the developer activities launched some concessions, the nature are also concerned about the event itself. After all, you can get affordable. ”
Thanks to this idea alone, no matter how developers buy what forms of packing, in front of a pragmatic Dongguan residents, a final decision on the fate of certain projects is to house the product itself, because only the consumers to buy good quality House is to the consumer the maximum benefits.
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