Keyword: sales product awareness learning boost salespeople know your product is a self learning process, many salespeople shirk enterprises not training, Sales Manager did not make it clear, I never ask myself conscious learning?
Understanding your own product, this is the shortcut of marketing. In perennial sales work, I find that fewer than 30 percent of sales (without statistics, is my own situation under corporate sales concluded) did it recognize their own products. More salespeople only know about, but know the price, the sales work began. Create a client to ask three I do not know, detailed inquiries began playing. This will not only cause the customer to the product, also is the company reputation loss. Also do business in the most important reason.
There are many salespeople in not understanding product, mistake products used in the process of problem should appear as a quality problem, due to the product does not understand, in the sales process is not specified in the process of using the product you should be aware of the problem. Caused no problems of quality, especially in special products sales,. Maybe someone would like to say not a specification? can I would like to tell you is: a good salesperson on their product knowledge as their own understanding. I have seen a Malaysia Chinese salesperson sales induction cooker of VCD, which salespeople nuanced explanation, deeply touched me, the oven every feature demos make unforgettable, caveats on the use of wants you to simply does not make the same mistake. No wonder my friends says: in Zhuhai only sell 980 Yuan stove, Malaysia is sold in the 2000 Yuan, Malaysia's living standards have not Zhuhai high. The same is the Zhuhai shopping one day be able to sell more than 10, you can change our own sales can only sell a couple a day. Why? in addition to our salespeople lack passion, is the product of unfamiliar isn't known.
Middle school studied the Pao Dingjieniu "if our salespeople have Pao Ding of proficiency, sales will not be a chore. Much I suddenly thought of Sun Tzu, said: our rivals, the victory. In fact doing sales and war and what's the difference? "in war, the winner is often not the most powerful army, but must know the enemy weaknesses of the army. To do so are sales: sales performance is not necessarily the best in business most powerful, but it must be the most knowledgeable about the product performance. In this article I would also like to mention one point: selling the best products are not the product quality the best products, but there are certain quality assurance in line with national standards, have a marketing ability strong sales team, brand-name products. Dongguan has many shoes factory to do sport shoes Nike, selling at cost price to a foreign country to a dozen times, I have privately and factory friend bought a pair, no more than a half-year also on glue. Quality proven brand is not the best. So I said: "excellent salesman, join your enterprise, we know enterprise product quality, as long as it is in line with national standards is a qualifying product and not to a product quality is not good, but deny its own product, this is a salesperson about their products.
Salespeople know your product is a self learning process, many salespeople shirk enterprises not training, Sales Manager did not make it clear, I never ask myself conscious learning? this reminds me of the famous medicine Yuqing medicine: simmer medicine three years in order to counter falling for apprentices, three-year apprenticeship to recite hundreds of prescription, the cabinet can be formally followed suit. We are not like that, but learning about the product and not low requirements than that time. Want salespeople friends, if you want to do a product sales in addition to my last article that pre-market preparations, learning about their own products is particularly important, cannot afford this is marketing shortcut.
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