China direct sales industry for 30 years: will be recognized on the day of

Keywords: China direct sales industry Amway Avon in the early 1990s, a direct marketing company by salesmen to face-to-face to consumers with the relevant product and service sales model in China, this is the direct marketing industry. From then on, whether foreign or domestic enterprises, whether old or new direct marketing company, quickly assembled in China this fertile land.

Recalling the development of the direct marketing industry, short and fast. The 40 's of the last century, accompanied by the information society is developing rapidly and people for the sake of convenient shopping, modern direct selling model in the United States. A few short decades, this new sales model from scratch, has become the world's leading retail business model.

Late 1980s, Japan sells magnetic health mattress of JapanLife company in China's MLM business, but little effect. 1990-11-14, China's first official to direct registration company--Sino-American joint venture Guangzhou Avon co., Ltd. was established, the direct marketing industry will be formally incorporated into the category of business administration.

But the absence of management, in 1993, China's direct marketing industry has entered a period of widespread disorder, the large number of direct selling company, System clutter in this period, "illegal pyramid scheme", originally a legitimate direct selling industry has also been accompanied by the media in the fight against illegal pyramid scheme continues propaganda and doomed, covered with a layer of color is not legitimate.

Direct marketing as a new thing, the party and the Government has been awarded several times in the focus, the related files for industry consolidation. As an industry model, in fact, in 1996 made the Government's preliminary accreditation, a group of enterprises was approved by the Government have a legitimate business. 1997, 11 January, the MLM management approach ", so that the industry really did it for compliance.

In English, "direct" and "pyramid schemes" are the same word: "DirectSelling". Public awareness of the direct selling industry also have different, someone may take it as a kind of advanced marketing tools, others as a means of extorting money. Time, legitimate user, horses fight still sound is illegal is to follow up, confuse the wind.

Until 21 April 1998 the State Council promulgated the "moratorium on the pyramid scheme: notice of termination to the confusion. Not only maintain a market order, protection of the interests of consumers, but also for future industry norms and paved the way for the operation. In 2001, China's accession to the WTO. In accordance with the corresponding commitments, including direct sales, commercial way of no fixed place of wholesale or retail sector in the three years after the accession, on the gradual abolition of restrictions. September 1, 2005, the direct sales management Ordinance and the prohibition of the pyramid scheme Ordinance officially promulgated.

Today, the implementation of national policies, actively responding to the call, the conversion of direct selling enterprises transition through the development of their own to find his own space. At present, the direct marketing industry's development after the bumps into the right track, and achieved good results.

The Chinese Government, 1998 approved 10 foreign direct transformation of enterprise list, Amway, Avon's popularity and scale of the biggest. Last October, Avon Global CEO Chung-bin Han visits Beijing time, a State Department leaders goes very memorable: "now Avon abide by Chinese laws, the future will never make you suffer. ”

Recalling the Avon history, while entering late, but many trophies. 1990: January 23, Avon investment 2795 million, and Guangzhou cosmetics factory founded the "Sino-American joint venture · Avon co., Ltd. in Guangzhou." 1990-11-14, China formally put into production. Today, Avon has built a successful Shop nationwide sales network — — 74 branch, nearly 6 000 sales and service network and about 700 beauty counter. 24 July 2006, the Avon company formally won the National Ministry of Commerce and industry and Commerce Bureau approval, thereby becoming the first pilot was allowed to carry out direct sales.

Keep up with the pace of Avon is Amway, Amway Corporation was founded in 1991, one of the founders of · Richard DeVos wife to visit Beijing, understanding of China's investment environment and investment feasibility. In 1992, Amway (China) co., Ltd. was established. Amway's development in China last year, sales of more than 100 billion yuan, China became the Amway global biggest market. Amway founder first NUTRILITE company salesman, in supplements also not to be United States persons know, can only rely on the interpersonal relationship to sales, the result was a great success. They direct sales team, founded Amway company, developed a series of environmental characteristics of household articles, use the original sales channel a success, and in 10 years after the repurchase the NUTRILITE. Amway's business philosophy is: shops can never compete with salesmen.

Malaysia's perfect resource co., Ltd. in March 1994 in Guangdong Zhongshan has invested in building the perfect (China) co., limited, after 14 years of arduous process, the present perfect in the country established 33 branches, has opened more than 3600 upwards.

Herbalife, baojian, three students, fudi, Mary Kay, Sunrider, ouruilian, such as new, twips ... More and more direct brand has entered the Chinese family, became a daily necessity.

Modern society, with the acceleration of the pace of life, makes it increasingly value the free time and want some leisure time to engage in healthy activities, and the full enjoyment of life. Direct sales to consumers significantly saves using the traditional means of information received, the traditional shopping channel purchase access costs. However, at present, China's direct marketing industry itself also have more serious problems.

Common examples are many, such as high pressure sales, some toughness very strong salesmen, once with your contacts, he will think to try to let you go to buy his product, even forced, spoofing, and even cited

Lure. Furthermore is the most serious problem of fraud in the pyramid, sales levels, pyramid scams and multilevel marketing differences in patterns, easy to confuse consumers, and this is causing you to direct all the key points of the objection; on the other hand, the society for the development of the direct selling industry has also set up obstacles. The direct selling industry's social identity needs to be achieved. Although direct selling is a make money more industry, but many people believe that it is a country with a decent income not decent, or even deliberately evaded.

The road is winding, the future is bright. It should be noted that by using foreign effective experience, China's direct marketing industry is gaining development and embarked on the road to healthy development, such as Tianshi group, and a number of domestic direct selling company is to grow and develop. With the strengthening of industry self-regulation, direct marketing management in place of national as well as businessmen have to consciously abide by the rules of the game, people pursue rich strongly believe that psychological tends to calm our direct marketing industry will meet with his brilliant tomorrow.