Festival promotions planning organizations can't ignore details

Promotion as the name implies, is to promote the sale, whether through promotional activities directly improve sales, or promotional activities promoted brand third degree, resulting in an increase in subsequent sales; the ultimate goal is to promote a performance boost, get more profit. Therefore from retailers and distributors to manufacturers or individual from the salesman to the team; on a regular basis and not on a regular basis for and planned various forms of promotions. There are many successful cases, most promotional activities for various reasons can not reach the desired effect, and therefore there is mixed.

Any marketing activities by people, strategy and tactical execution of three parts, COFCO Group Chairman Mr. Ning gaoning, huarun Group Vice President, has said a Word, "a company just made the strategic decision to fight in operations do not place isn't a successful enterprise." Promotional activities, many marketing case planning and scheduling part is no problem, some even may be perfect, but the final effect is marginal, will eventually cause in the promotion of enforcement, and promotional execution by n details actions, do every detail is the successful execution of marketing activities.

The three steps of promotion execution

Next song, promotions prepare

Adequate preparation is to safeguard the smooth implementation of promotional campaigns, promotions, provided as a war, no preparation or

Not adequately prepared for war, and therefore required doing a promotion before the preparatory work; the promotional content for details of the quantitative and qualitative, let each person involved in the promotion of "the license branch", goals, standards, the orderly completion of promotional activities.

1, promotions, training of personnel

For promoters for training link in most companies have carried out, generally by the marketing department or Planning Department to complete, but only

Training of sales staff is not enough, the training of staff should include the third party, company internal personnel, distributors, Terminal sales points; third party personnel on promotional content understanding layer degree will impact on the promotion and effectiveness; and training content, without prejudice to confidentiality of should have extensive and targeted,

2. the work of the Division of labour

A complete sales by Marketing Department staff, sales, logistics, financial officers, promoters, distributors, and point-of-sale staff to complete. If large branding activities maybe there is a third-party company personnel and order security or police. Therefore in promotions before on many of the personnel Division and processes, do fulfill their duties and propaganda. Case study: marketing personnel responsible for the activities of the Organization and coordination, sales personnel responsible for the selected sales points and negotiate logistics personnel responsible for promotional products and promotional materials, logistics, financial officers responsible for the costs of verification and promotional staff responsible for on-site and consumer interaction and product sales, dealer personnel depending on the degree of involvement in the activities of undertake corresponding responsibility level, sales point customers are responsible for billing, etc.

3 former brand campaigns, promotions,

If the consumer promotions, select the right promotions or promotions should be in the week before carrying out a promotion to promotion

Point to the center set RADIUS for promotional product launch system shop city and Terminal atmosphere and Terminal Shengdonghua display to highlight promotional products, including POP materials such as injected.