Go to the disaster relief is the best marketing cheqi

In fact, cheqi so rapidly, so my help, and the automotive industry in China's position in the industry. In the face of disaster, no commercial strategy PK, no marketing pitted against each other. Disaster relief should be all-out blood of emotions.　　　　No to the rigid, selfless dedication, pure disaster relief is the best "marketing".　　　　Disaster relief! relief! China Automobile enterprises stand in the forefront. After the Wenchuan earthquake, domestic cheqi first time issued a donor news.　　　　Rough statistics, the automotive industry has donated nearly $ 100 million RMB, rescue vehicles 3769. A party is in trouble, eight-party support. The first Chinese Cheqi so range to disaster relief, this not only includes guangben, guangfeng, North and South, Dongfeng Nissan and other mainstream cheqi and jianghuai, Chery, brilliance, as Giorgione brand enterprises. This is also the first Chinese Cheqi so quickly to the disaster area to donate.　　　　On the day of the Wenchuan earthquake, jianghuai, brilliance, enterprises have to the disaster area to donate car. At this time, disaster relief, China Cheqi performance in all segments are more prominent in the industry.　　　　In fact, cheqi so rapidly, so my help, and the automotive industry in China's position in the industry. Currently, automobile manufacturing and sales business has become more than 20 cities of the pillar industries.　　　　Last year, the automotive industry's profits more than 1000 billion industry average profit growth rate as high as 60%, almost all the Crown never broken down industry. It can be said that the automobile industry is the China boom indicator is highest in the industry. The miracle of the Chinese auto industry to a large extent dependent on domestic demand pull, dependent on their consumption of nationals.　　　　Of course, the automobile industry in Imposts, should assume even greater social responsibility. It is precisely for this reason, when the beginning of this year's big snowstorm in South encounter, opinion and community for automobile industry "slow triple time" disaster relief performance complained a lot.　　　　At that time, disaster relief, only a few enthusiastic cheqi first added to the disaster relief team. But after this week's earthquake, critical juncture, automobile enterprises first time standing out, contribute to the community, aid to the victims, to become a model for other industries.　　　　This is reflected in the automotive industry with its matching. In the face of disaster, not on the amount, timing and are making love. In the face of disaster, no commercial strategy PK, no marketing pitted against each other.　　　　Disaster relief should be all-out blood of emotions. But in fact, as long as they do so selfless dedication, in fact, is the best "marketing". This pure disaster relief, previously known as "upstart", "the rich get flow oil" automobile enterprises, will be able to change the image, gain social status.　　　　Agreed, this pure disaster relief, the automotive industry can become a people's hearts truly responsible "pillar industries", not just the Government's "pillar industries." But there is still a young automobile borrow this relief cheqi, an overemphasis on the performance of its products. There are just as is called cheqi, "earthquake zone pavement condition complex, making available handling and high through-XX car in this rescue operation can play an important role."　　　　This attitude is very disappointing. In addition, have to remind you that many donors more cheqi is a news release, the real number of payments in the first instance to accounts, vehicle number block to delivery, still need to send someone to track what cheqi.　　　　Prior to this, some industries have a corporate donation "excuse is not a" bad acts, hope it will not appear in the automotive industry. For the automobile industry, not to the rigid, selfless dedication, pure disaster relief is the best "marketing".