Tuesday, December 21, 2010

In behave and how trade-offs between the marketing people!

Many enterprises in sales skills training topic is "how to comb sell Monk", to have to comb techniques to monk reveled. Similarly, after the Spring Festival, the one in the IT industry to do sales work friend told me, back to work the first thing the Organization sales staff learn Zhao benshan, Zhao benshan? learn Zhao benshan in Spring Festival Gala "sell sell wheelchairs" abduction, "big huyou" skills that everyone will use this skill to actual sales work. I solemnly told him that this is not only detrimental to the sales staff will ultimately hurt the business.

93 years I work in the home appliance sales, when the father is not without fear and asked me: you don't smoke, don't drink and cards, engaged in the sales work? father worried not unreasonable, that time, sales of like Ah-q elderly nun "where will and the concept of" monk fornication, think where to engage in sales person must be smoking, drinking, playing cards, a son, don't do it. Then I do on their own can do better this row does not have a bit of confidence, because my colleagues are basically "cigarette about half a day, three sentences into brothers" and "air", but I lack this ability. In order not to expose the weaknesses of the sales process, I never eat at the dealer chat, visit the market all day (largely avoid communication), collect market information, assiduously doing the doing. Year-end settlement, my sales and payment rate could lead to your colleagues, ranked first, blasting a big upset. Paralympic told me about experience, I said just don't smoke or drink cards, hear my colleagues directly stare, thought this guy are you talking about, there is a trick not shared. In fact, at that time I also do not understand is why, just think luck, secretly glad.

Later I worked in food and beverage sales work in recruiting personnel encountered an image, language skills are poor people, then do not hesitate to exclude them from the list of candidates. But the brothers gamble, insisted on doing sales, night stand at the door of my room did not go, or even write xueshu table determination, at the heart of a soft, accept him. Subsequent training, he was very hard, but the results remain unsatisfactory, I have not been promising, but felt this brother's determination to commendable, use. But to the market, the situation has largely unexpected, we have looked at several of the silver-tongued salesman began back in the rate of reaction, dealers, and task performance is good, but over time the customer relationship but worsened, opposite the expressive poor sales performance is not apparent at first, but over time, but with a great affection, in full cooperation with the customers, market quality and sales performance are among the best. This led me to thinking about selling skills: the so-called sales skills universal? what is the real sales skills in sales work?, we really need?

Mind, silver-tongued salesman because psychological always feel that they have strong communication skills, sales work tends to ignore the interests of its clients, in particular because of the expression when negotiating, hype like gorgeous Word dryness pour, detonation customer surge had recognized its assertion that it has reached on the spur of the moment. But although the deal was reached, the customer back to carefully think about it, but feel like eating, just like us some enterprises in training sales requires the "comb sell Monk", then "monk" silver-tongued salesman silver tongue encouraged by buying a "comb", but back in detail, the inevitable result is conceivable, for future cooperation buried under the shadow. Of course this is not a stick killed, said mind, silver-tongued salesman are that way, just generally prone to making excessive use of cleverness, self-absorbed interests ignores the interests of customers, leading to many errors with hidden dangers. In addition such sales due to good communication skills and be good at developing personal relationships with our customers, often dine together drinking even with karaoke, so that customers frequently spend money, you self-righteous their skills to a reflection, "the relationship between the customer and me!". In fact, customers treat you to dinner drinking is not a good relationship with you, but have to think, or had eaten the customer to settle accounts. Take the short hand, eat their soft in the mouth, because the relationship is too close, in the event of collection and the related policy implementation cannot confidently and customers while on the surface, play haha, actually, in my heart always fraternizing was despised such sales, which is why this kind of sales people start selling quality state better (GLib to please people favor), time is often problematic.

Corresponding communication skills almost sales staff have a feature, is doing more to say, does not reach too much with the customer intimacy, dislike gesture, it's rare in the customer Office, eating, drinking, doing some more work, but also to solve many practical problems, although it seems no one minds a flexible sales relationships with customers, but the customer was very much respect for such sales. As for customers, the key is whether you can make him earn money, not to say how many beautiful things. Of course, I say is not to say don't communication skills, but as a good sales person, you must understand the customer's real needs, not just blindly put so-called sales skills and forget. This world and not much mentally, skills of utility is only temporary, while only sincerely help customers is long.

No comments:

Post a Comment