Associate academic researchers, many well-known publications special fire fighters. Recently, accidentally mixed from Internet enthusiasts into Internet professionals.
囧 to Li Ning, and Hai to converse, also is a symbol that ingratiating market, it is hard to the core with its own brand. If people put on Li Ning 囧 plate shoes in order to complete a part of the culture of 囧, the marketing of nearly every story.
The Wall Street Journal had questioned its products in a large number of advertisements in the trying to display their "internationalization", with many foreign athletes, a town that you want to appear on purpose, but on the other hand, it continues to strengthen its image as a national hero and many brand operation skills also compare "soil" so that the brand positioning is chaos. Regardless of this, well frankly, the question is, are you sure is a lot of national brand to a degree will not be able to continue to rise as bottlenecks. And Li Ning's part, 囧 shoes series if it is representative of a breakthrough can be, because this character represents the core of Asian pop culture.
— Dr. Tang and industrial economics
The general point of view, popular stuff is a common requirement, i.e. the market. Lead grasped this trend of enterprises, often seize the opportunities. As is the concept, Li Ning 囧 shoe response speed, comparable line of Europe and the United States a ZARA design reaction speed.
Feel free to search a bit, to see the number of users is to buy shoes after the discovery of identity, 囧 reports of this shoe is great. But come to think of it, the matter from the brand marketing, selling and seem not to sell.
Labeling only
Say that the product form, Li Ning shoe on the use of 囧 is bold and in place, the normal style, only the upper Department arranges various 囧 way (like that kind of wrote various shouzi?), this reminds me of the year to buy Converse shoe, pick a little satisfaction shop to pick up a pair of shoes is not very confidently said: "this is the year of the pig's Memorial, want to see?" remember me intently watched half day again, only in the upper part of a grass and write the word "Hai", not paying attention, many people will think it is a piece of dirt.
Later, I bought a pair of converse classic five-pointed star, predictable, 囧 does not become a classic of Li Ning as compared to the Li Ning "anything is possible", 囧 represents the "everything is impossible, but ...".
After years of efforts, the Chinese sports brand marketing has evolved from the past that awkward clone stage entered an era of differentiation, but currently only the differentiation of different ways to express the "positive hard-nosed", and then more or less shy to show out the "self". Therefore, 囧 to Li Ning, and Hai to converse, also is a symbol that ingratiating market, it is hard to the core with its own brand.
This label marketing operation had some Duan: a Southeast famous clothing factory in charge of marketing once told me that in their big brand began to invite star advocate, follow the brand are to fashion, have invited star endorsement. But many companies don't know what exactly makes a star of the process that the convening of a Conference on the great sell, even the plane would not take a set, please come to the millions of stars released.
In any case, let our goodwill actively accept Li Ning 囧 plate shoes is really big, but the volume does not prove that Li Ning brand marketing to enter into a new phase, not marketing sales instead. Just like the Olympics opening ceremony, Li Ning's core image is still the Yong yi Kuafu pursuing. In comparison, but the Chinese Senma casual wear brand well illustrates 囧, 2008 it has launched a series of ads, expressed the meaning — although in a lot of things I wouldn't work, I'm wearing black, but, "at least I senma look".
Senma seems better suited to do another 囧 topics product, in other words, 囧 the movement represent higher faster and stronger than the contrary.
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