Allow customers to quickly remember product marketing tricks

Keyword: customer remember product marketing tricks Editor's Note: can a healthy and sustainable development of enterprises, to a large extent depends on the product's sales force. But in order for the product to in-depth consumer, whether large or small companies, have resorted to a variety of silver bullets.

Can a healthy and sustainable development of enterprises, to a large extent depends on the product's sales force. But in order for the product to in-depth consumer, whether large or small companies, have resorted to a variety of silver bullets. In rough market competition, "in the popular world." In order to enable consumers to the brand .and corporate planners are "Eight Immortals, a little dubious." So what makes a business what tactics?

First, the "Pong" of celebrities

Borrow big-time star or have big red big purple star name registered as a trademark, use this type of star in the minds of the "brilliant" image, to improve the brand's visibility in people's minds. This is the "Pong" Hall of Fame.

Products named sword go cross, star names be registered into a variety of trademark is not uncommon. For example, a pharmaceutical factory in Guizhou anshun produces an antidiarrheal drugs "purging stop seal", 2001, the first batch of finished product to the market, within one month, the drug has been famous for its "throughout the country". The reason is simple – just with the famous homonyms and singer Nicholas Tse name completely. Parts of the electronic media, print media a wok, or even some websites will be collected into a "hot spot" for a week. These articles photographic consumers. Again such as famous comic actor cross into a pot of liquor trade mark ";" a cylinder into "Yimou Zhang Yi mo" pox ointment.

Not only small businesses use this tactic, those dingdingyouming big companies also in the "Pong" Hall of Fame. For example, Nike's "Jordan" brand, and so on.

Second, the art of event marketing

The so-called event marketing, is the enterprise through the operation of a public relations event to rapidly improve the makers and their brand or affiliated shops popularity and reputation, achieve "making known" yangmingtianxia. The mystery we use two is a little story to illustrate.

In 1951, at the international fair of Panama, States send exhibition products, can be said to be fabulous, beautiful. But China sent show moutai, but pushed in a corner, for a long time too. There's an old Chinese staff was very unhappy. His frown on heart, is carrying a bottle of spirits, go to the exhibition hall is the most lively place, being accidentally put the bottle of moutai fall to the ground. Wine bottle landing, deep breathe, bring many onlooker. It was this moutai-flavor attracted ... Since then, the only drink "champagne" and "brandy" foreigners know Chinese maotai charm. This fall, maotai became famous, was named one of the world famous wine, and won the prize.

In 1985, 76-Haier production of "snow," card not qualified refrigerators has been tested at the factory workers on the fate of 76 refrigerator produced many different views, it was sold to the workers ' claims, it was advocated that repaired again put on the market. Haier CEO Zhang ruimin, however, decisive command responsibility, 5000pcs those not qualified refrigerator. It was a hit, hit up their quality awareness, only to drop out of the Haier's credibility.

Moutai fell at the World Exposition and Haier CEO event bottle Zhang ruimin hit refrigerator event attracted consumers ' attention, arouse the attention of the consumer, the consumer never forgets anything, even more consumers in the decades after the fresh.

Third, the art of explosive brand positioning

Branding is a systems engineering, brand positioning, it is a good start, but the exact brand positioning as bombs detonated, could quickly so that the brand market such as the outbreak of the power of nuclear weapons, which is also the Enterprise build brand most powerful.

Precise brand positioning to maximize the distinction between the brand and brand differentiation, further highlighting the brand's highlights, let sit up and take note of similar businesses, more "photographic" for consumers. For example: buy TV, most consumers would immediately think of CHANGHONG; buy air conditioning that most consumers would immediately think of gree electric cars, buy, emerge in the consumer's brain brand diverse electric brand concentration ratio is very low and brand positioning. Now the only electric vehicle brand growing to meet consumers ' needs, always in pursuit of fast, luxurious, but ignore the most fundamental features of electric vehicles, ignore the harmonious development of the industry, ignored the electric car industry and the community of symbiotic harmony, there is no conscious guide consumer demand, nor help consumers to establish a correct concept of reasonable consumption. Shanye electric car is seen this market "greater vulnerability", and domestic famous brand consulting company-Zhuo brand partnerships, "humane electric vehicle". This initiative is in line with the trend of social development, the electric car industry is divided into the "human" and "non-human" two products, due to the strong interest of the media, the electric car industry newspapers, magazines, Web sites have reported this event for dealers and consumers are difficult to forget.

Similar positioning also, love the Castle launches "real children furniture" also an explosive propagation effects. Love the Castle children's furniture, natural and integrated pursuit of "love", this is the current Chinese children lack the educational concepts of "real elements", which will impact Chinese children's education. How can allowing consumers to forget? precise brand positioning and let us feel the position of power and value, to the shock.