Thursday, December 30, 2010

Who is to pipe the Li Ka Shing viral influenza farce

World marketing comments (http://mkt.) Beijing recent viral flu is very fierce, a people get ill, the whole family suffers. Influenza a pledge, the pharmaceutical enterprises promote dignity that objective, this disease drugs; but let not hate it thing is root Tickle, stir up trouble, misfortune. Sadly, the most despised things not walking Lake playing the Coachman medicine, not the remote areas of the humble small workshop, and is famous, Chinese tycoon Li Ka-Shing Hutchison Whampoa's pharmaceutical companies — — Guangzhou baiyunshan Hutchison Whampoa Limited and herbs. January 22, 2007, the Beijing evening news, "Second Edition has a column advertisement domestic pharmaceutical companies advertising on the popular La tiger skin bravado, covertly, nonsense," three-way ", old drunk was also a silk nianxiang, Li old man in Phoenix, Hutchison Whampoa, never have to talk to some domestic to parents that the abuse of three playing some tricks, even if you do have to make a seamless, an exhibition of the Fortune 500 level.

But unfortunately, Hutchison Whampoa is a virtue of advertising. The start is an inflammatory, fueling the mouth of the borrower's expert says: "the experts reminded: influenza calamity, double defense, triple effect". The previous two days, after publishing news that flu decline but is still at the calamity. So, with most of the conclusions, and yellow used for the very prompt, quick references in the advertising Board concluded, to continue to engage the purpose of influenza, it is very simple to take interested robbery.

Immediately following the advertising content, that is, pull tiger skin bravado, covertly, nonsense, "three-way" is used.

La tiger skin, this old man Lee, Hutchison Whampoa is not white, so the advertising in the "world's top 500 member enterprises"; there is a tiger skin and background are quite large, and that is the Olympics. In the advertisement content kouyanqing, appeared in national Olympic Sports Center for the exclusive use of the product. National Olympic Sports Center, the Olympic Stadium; National Olympic Sports Center for the exclusive use of the product, and galanz exclusively, baonasi socks as title sponsor of the Olympic tactic, to take the "Olympic" car.

However, the problem here is, who wants you to arbitrarily change approval of advertising content. In kouyanqing drug advertising approval numbers for Guangdong medicine widely Tribunal (article) 2006040219 approval (approval of validity is 2006-4-24-2007-4-23) there is no "National Olympic Sports Center for the product". This is a three-way technique of "covertly".

As for the three road "nonsense" depends on the following. This particle, follow kouyanqing officially recognized that is nourishing, detoxify the swelling that yin-hyperactivity causes inflammation of Stomatology. However, Lao is Lao Li, 500 is the 500, Hutchison Whampoa's stomatitis granules is "extraordinary" Hula "balance in the body it can to improve immune genes". God is not God? kouyanqing particles this thing could go with gene hooks? can improve immunity? this is what you with where!!, this practice with some one-size-fits-all health hype, what nonsense.

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