If you want to find from the Chinese in the history of a dynasty to describe the current pattern of world automobile industry, dongzhou warring is undoubtedly the most appropriate.
From the Renault-Nissan and General Motors in the city of Union negotiations, to Toyota, Honda and General Motors Interworking among subsection, then to, not long ago, General Motors, Ford's "closet consultations" — as if at that time the "Warring States period seven male" omae, world automobile giants are subdivided in an invincible position defended the bottles.
In General, the current world auto pattern can be divided into three major sections: United States plate, that is, the "big three" of Detroit – General Motors, Ford and Chrysler; Japan plate to Toyota, Honda, Nissan as the backbone; European plate to Daimler, Volkswagen, Renault, BMW, etc.
But with the warring Qin dominance, now the world automobile pattern more showing a "multi-polar" strictly geographical restrictions have long ceased to exist: Daimler and Chrysler have been merged, Renault and Nissan to form cooperatives. But on the other hand, the previous link banners are also limited to smaller companies and third stream. And in the current oil prices still high at, the more massive consolidation in progress.
For example, General Motors and Ford as the world's largest and second-largest car dealer, on 100 years has been the tit-for competitors. But now also throw away combined scores out of the hands of the very important reason is that the two sides face the same dilemma: is affected by high oil prices influence and rixiche aggressive assault. July, Japan Toyota car sales in the United States for the first time over Ford, historic leap for the United States's second-largest automotive suppliers.
At the same time, through Union organizing larger development platform, the effective use of research and development costs and reduce production costs, have become including General Motors, Ford and many other motor vehicle dealers out of a shortcut.
Even the original operation and better enterprise and further expand the market pressure. Renault-Nissan alliance with GM attempted is to rely on General Motors huge infrastructure and market, implement your own in the United States market expansion goals. But shopping malls such as battlefield, General Motors is not ordinary. Ford executives, General Motors and Ford, one of the reasons why the secret consultation is not willing to Renault-Nissan aggressive negotiations posture, and hope that the search of association objects.
Because it does not exist with an overwhelming advantage in the global automotive industry vehicle Overlord, more even horizontal rather than vertical kg, a company Allied actions immediately lead to a rapid response. In fact, GM and Renault-Nissan Alliance of negotiations, as the first wave of the current round of world automobile pattern of big changes. Affected by this impact, Toyota was thrown to the General Motors "," ball wished to prevent General Motors, Renault, Nissan third-party integration into a more formidable competitor.
Ford says that willingness to consider an alliance with other car companies, and with the Renault-Nissan made contact. In addition, Daimler-Chrysler is seeking new partners, potential object not only Honda, Toyota, including their local rivals Volkswagen.
The "Warring States" of the world car industry is putting on a great drama. aligned But the action from all parties to negotiate than actually looking at the results — for example, GM and Renault-Nissan Alliance negotiations because of their differences too large to rupture, General Motors and Ford negotiations nor have breakthroughs — we are all at the school, and fear, are still tempted to each position, and to seek the most beneficial association criteria.
Comprehensive consolidation affects fundamental difficulty, but local cooperation has long been a trend in the automotive industry in the world. For example, General Motors and Ford have started joint development of automobile transmission, General Motors, Daimler-Chrysler and BMW also are jointly developing a hybrid system. Toyota President Watanabe recently said that the markets are forcing global car dealer in-depth cooperation, joint development of environment-friendly cars.
Increasing difficulty, step by step, the success of local cooperation will lead to greater Union and the end of the Union. As France automobile industry expert jannicke · LOM that said: "the industry is in the process of restructuring, as fierce competition and overcapacity, auto companies are trying to restructure to rely on the benefit of economies of scale. ”
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