In China's liquor industry, alcoholic wines seems to never lack to focus attention on his reasons: the first five to "Mao" challenge the success of the sword is "drunkard"; the first high-lift "culture of wine" banner "drunkard"; the first individual developed a "strong flavor," "drunk".
March 2008, held in Chengdu, paragraph 78-sugar, high-profile appearance on the reception of alcoholic liquor again attracted industry focused attention —
Event:
Held in Chengdu, paragraph 78-sugar drinks "China sugar and wine and food industry annual ceremony cum 2007 China sugar wine food industry annual enterprise, person of the year, the year's best-selling brand, year most potential force brand Award", drunk wine award on behalf of alcoholic liquor co., Ltd. General Manager Mr. van earthquake in "get annual enterprise" comments, open to moutai and two "big brother wuliangye" challenge.
Van earthquake that had drunk wine Johnny, as the wind and rain, after ups and downs, but consumers still on alcoholic drinks and have hope. "Here, I would first like to thank our big brother enterprises — have just award-winning wuliangye, maotai, in this challenge to senior corporate, drunk wine is good wine!"
This challenge Declaration, immediately aroused in the industry and the media, journalists ' interest. A just-completed restructuring is gaining momentum in the enterprise, why challenge liquor industry's two great Giants? and what dare challenge the two giants?
Drunkard's return: why challenge two giants
Perhaps many people's eyes, alcoholic liquor in 2006 after the reorganization, it appears that the some big action, but in fact the 2007 alcoholic wine instead of calm, or even some silence. As people increasingly ignore drunk, drunkard out of hand, and a release was the stunt: open challenge two liquor moutai wuliangye giants.
"I was talking about drunk wine challenge again, said the fact that our challenge to maotai wuliangye two successful enterprise learning of courage and confidence. In fact at the beginning of the 1990s, and has been a challenge was a huge success! now our goal is to help launch the drunkard hole Tibetan culture wine this ultra high-end products to high-end liquor camp. "In the face of reporter, drunk wine co., Ltd., Vice President, Chief Economist with fervour and normal shock, reporters wondering began patiently answered.
It was Pham-Deputy General Manager, the 1990s alcoholic liquor to higher prices of moutai and wuliangye Johnny to extraordinary quality and beauty of the type of overflow sack bottle unique "drunkard" name this feature just to maotai wuliangye first challenge, and one to break the monopoly of high-end liquor moutai wuliangye. This challenge is embodied in a bottle of moutai wuliangye are sold 100 million may be drunk wine then came out price more than maotai, two big brother wuliangye price, which makes it a popular, floating red South, rapidly becoming a high-end liquor camp, becoming one of the top wine, the then popular phrase is Mao five ghosts. Subsequently, alcoholic liquor in operation there have been some failures, leaving some detours, trapped in low tide, storm, after ups and downs, this time only Mao five swords.
"Now with the 2007 drunkard reorganization, restructuring, the enterprise systems, mechanisms have been changed. Drunkards awake, drunk silent all these years, in the loneliness of resurgence: drunk wine now to suddenly jump up, to quickly return to high-end camps. So I say it is drunk wine challenge, again. 2007 alcoholic wine after the reorganization, the formation of the new leadership, 2007 and the next 3 years in management thinking, formed the business strategy of alcoholic liquor. We have to prepare for 2007, this year is to the potential 2008 prepares to do, since potential 2008 is the year that you want to do the momentum. "He said, drunk wine first want to thank the two big brother because they give high-end liquor to create a very good atmosphere, it can be followed by the alcoholic liquor by car.
Van earthquake continue to say: "now drunk after so many years of silence, alcoholic liquor and wake up, or down his keynote and routes for the year and to come to learn, no challenge is no learning, challenge is also a learning attitude. ”
Drunk on the road: why the challenge two giants
Although challenge manifests is an attitude, but since the Declaration was out, they must have shown real talent, drunk and the what the two giants of its strong liquor?
Van-told reporters, maotai wuliangye both companies really are the wine industry leader, they are the first, alcoholic drinks from the current situation, if you want to compete in the first case, you really have some difficulty, is also a need for a very long time to reach this first throne. However drunk wine now operating strategy is indisputable first, I argue only. In fact the only alcoholic liquor stresses, is to have two unique, unique, embodies the drunk wine and other wine products of great diversity.
Difference is the difference between wine is wine itself. What is the good wine, what is a good brand, in fact a good drink is the absolute principle, a good brand good markets is drink out. Publicity, advertising can only 1 tube not pipe a se. Alcoholic drinks the wine is our national liquor industry only a wine unique flavor of the wine. Maotai, big brother wuliangye two is the enterprise a boss, maotai-a is the first dunk, alcoholic drinks and it is the Ghost in his flavor, drunk wine is neither a nor-flavour, soy-and is very special in strong flavor! in the wine industry has such a claim is two fragrance as sanxiang and, as a fu. Alcoholic liquor is set three flavor is one, have thick clear sauce three flavor as one, we simply called wine, drunk in three taste wine a portal is gorgeous, a stay is fragrant,
When you want to swallow a hangover is typical of maotai liquor, so call before and after the sauce in the Qing dynasty,. Alcoholic liquor charm here, let us products after feeling is wonderful, don't clear beauty, feel is a creepy feeling. This fact is due to it's process is unique, in China there are more than 3800, liquor companies that are able to use three fragrances of techniques, in brewing top-class liquor currently only alcoholic wine, this is the only alcoholic wine is drunk wine core competitiveness, we want to strongly fragrant flavor to challenge to the two big brother.There is also a challenge. This is after a drunkard a strange storage technology of a wine. In fact drunk wine challenge to the two big brother, learning or regression high-end camps said no, must have something really, really work, it is drunk hole Tibetan culture of wine. Through the wine market, and to let everybody then definitely alcoholic wine, then agree with alcoholic drinks, alcoholic drinks and once again return to high-end liquor camp. 18 December 2001 the successful bid to host the Olympic Games in Beijing, the Chinese nation to celebration event, drunk to the wine sector experts, the media gathered in the "King" of China cave called Qi Liang, and held in great seal cave ceremony, the choice is stored for 10 years of 400 tons of the best alcoholic drinks to Tao Tan dense, hold the odd beam holes, named hole "Xiang alcoholic liquor" Tibetan culture. With the "underground Fenghuang palaces" of reputation of Qi Liang hole has been developed into a tourist attraction. This cave has 6.2 km, broad, it is covered with constant temperature and humidity, temperature 18 ° c, air humidity at 75 degrees, the temperature and humidity of the natural environment into liquor brewing an excellent conditions of aging. Hold to the cave of alcoholic wine microclimate in the caves, natural evolution, the tip of the formation of an environment conducive to liquor cooked of microorganisms, and the altar wall cycle through ceramic in wine. Because the cave in the temperature, the humidity of the basic stability, makes wine aging reaction process gentle and even. Forever, wine with yellowish green side, the quality of mellow taste, mouthfeel supple, long, with fragrant says reaches a very high realm!
Alcoholic drinks and then held a ceremony at the cave through the media, will take place at the 2008 Beijing Olympic Games on the eve of the opening. Now we wait until 2008, hole in the hold of seven contained in the article, we will offer the world strongly fragrant, drunk people to this wine a blessing of Beijing 08 Olympic success, as the Chinese Olympic athletes.
Cave of Tibetan culture: day stuffed the wonderful products but also the consumers a clear
Drunkard hole Tibetan culture of wine to consumers "also" a understand that in order to enable consumers to understand what top liquor well? van-Deputy General Manager, told reporters that the present definition of the own liquor wine is good, so several claims, first of all, we all know most of the liquor Enterprise publicity most prolific wine; second, that their good wine of the natural environment, said his pit old, say their own raw materials, said its own process. In fact we can put it into two classes to understand, one refers to the liquor brewing process conditions, another class as the year it is time for wine storage. A wine of quality of the good and bad, in brewing and storage is essential, especially after the procedure — storage is extremely strict requirements. But in fact, this year only storage process stages of an element of storage technology, liquor store is the first of three major elements that is stored in the container, the wine is mounted on a stainless steel tank, or packed in glass bottles, or mounted on a ceramic jars, this storage containers, utensils will directly affect the quality of the wine; the second is the preservation of the environment, it is important that the physical reaction in liquor, wine aging aging process, it's affected by temperature and humidity changes is very intense, is it the quality of stored, liquor store environmental good and bad decisions on two parameters, one is the temperature, humidity, so is this particular liquid liquor, it must be in constant temperature and humidity of the environment, and is suitable for temperature and humidity can be excellent and complete its aging aging in the process. Third, is the storage time, the length of storage time will affect the storage of liquor in the process of aging.
Alcoholic liquor store in this odd beam holes inside storage for 7 years, in accordance with expert Wu Ping wine master said, you could put in the hole, equivalent to one year in an ordinary environment aging 3 years or even more, in fact the calculation according to nature on the year, the wine has reached 17 years. In order to display the sugar drinks, alcoholic and wine company-took some wine cave, get out after wine with yellowish green side, hanging glass of lasting, taste is incomparably-flavor. At the exhibition, many consumers lined up after the tasting, tasting agreed that this wine is a very good wine. But before the liquor industry just propaganda storage time, to the neglect of the storage environment and storage containers. So just tell consumers year concept is wrong, should clearly tell consumers, I used any receptacle I in what environment preservation. But why so many years wine industry just propaganda years, water, raw materials and so on, but no man hole? this logic is simple, really have holes in the enterprise is a minority, so cave reservoirs liquor is a scarce resource.
So now you want to give consumers a clear, understand? van earthquake that storage technology for top white wine of great significance, particularly the storage environment that elements, some enterprises in order to be able to make wine in constant temperature and humidity of the storage environment aging, the wine is stored in the cellar, storage in a cave, but the effect is not compared with natural caves. Therefore, the drunkard hole Tibetan culture of wine to consumers "also" a clear, natural cave is the ideal storage of liquor in the evaluation of the environment, a product is superior superior, he should look at it is in what circumstances the storage rather than the year.
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