Wednesday, December 29, 2010

Why sales awareness is more important?

World marketing comments [http://mkt.]

Two days ago and a colleague at work, the colleagues in sales over the years, it is what the skilful bow Ma, sales have been tried, various sales case black bear in mind that my colleagues are doing an activity, I watched programmes that the programme in terms of cost more, reminder: we do anything, is to strengthen our sales awareness, the colleague could not understand: I do anything, is also the departure from the company's sales, this time to do public good, that is my sales method, do not, how can I promote sales? am I haven't sales awareness? it appears that he did not know what I say sales awareness. So what is sales awareness? I asked other coworkers and some do years sales friends, not to mention that many of my friends also speechless. Generally believe that marketing is marketing, good sales approach is selling performance answer answer seems to be amazing. In fact, sales of awareness is not difficult to understand, is our sales approach. We are engaged in the work of many years of sales, daily and concrete work play a road, seems to solve the problem, look for ways to become part of our every day, we always say: details determine success or failure! now some of the systems and processes have been thin no longer fine, we follow it, promise not to make mistakes, but this does not mean you have more powerful sales awareness can only show you are a qualified service personnel. Not very good sales awareness, you can't have a team, you are an individual, can be done is not enough, with sales of awareness will make things even better, "more" is a kind of power, is a moment of the spirit. For sales of awareness and sales methods, many colleagues were confused, as very often can't do the right thing and the right to do the same. Reality, our business is like a plant growing up trees, Enterprise education staff developing, hopes to have a thriving "profit", but often ignored under the root, not the enterprise culture, employees will not have a sense of belonging. Around us. Employees are becoming more and more practical, business loyalty decidedly, Enterprise once out of the crisis, employees flee their fly "". Often see many employees at work, electronics, performance is doing quite well. But I always feel that almost anything, because I often find that their equipment is very dirty, they work card always forgot to wear, the meeting is often piecemeal, half day sound and quiet down, even with the company's declared pin material is casual, but when you see the customers, they will be excited. Some staff in the development of promotional programmes, like the sales ratio increased, so that when customers purchase their activities, can put a single active sales ran very high; there are also staff will select in the "windy" weather to visit customers, often to the customer at the end of "whine" own month task was not completed. Or in order to improve customer relations with customers, a large number of complimentary company gifts. This work on? in the company's pursuit of performance, whether or not to allow this behaviour exists? I personally think that this is a specific sales approach, not a sales awareness. Good sales awareness should be system, continued. Is to promote the sound development of the company "sales culture", awareness is not sold to sacrifice the interests of the company, it reflects the company's overall sales morale is part of corporate culture, it is not a short-term boost concentrating, overdraft sales behavior. If you have a good staff, sales, will be able to focus on individual performance-enhancing at the same time, a more strict demands on themselves, always pay attention to your every word and deed, on behalf of the company's service style and mental Outlook, maintaining the company's public image. Therefore, employees in the work of sales awareness is not only a part of our culture is our business philosophy and service features, sales awareness throughout the work, only think of honor and the company's development staff to work from a global perspective. In front of customers, you are the company. You see, he is merely one of many customers. Training from looking for customers, customer, customer care, to become a customer of life Advisor, you should give them the most product advice and recommendations on help. Lack of awareness of sales will not destined to be so far away. It's like a fable, that is, there are three people in building a House, someone asked, what are you doing? first person said, I'm working on merit; the second man, I build a house; the third man said, I do a work of art. ? We all know, the first one is always a hired hand, the second person is a qualified artisans, and the third will become a master architect.

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