Zhou Xuan soldiers: marketing training can be measured by how much laughter?

Nowadays, many engage in marketing or business management training for companies or individuals to pursue their laughter or applause size and number of times to measure training results (many of the current trained staff who give applause and laugh on course practical effect of identity is not much difference), or even openly called for "a training applause (laughter) less than 30 times," promotional slogan. While many enterprises also need training to follow the trend and have an appointment to these training companies, fear, not such a "training master". This wind is playing more columns, or even some weekdays meticulous and widely respected "the magician" type of people have started wondering did point "said science douchang" "marketing training to how to measure the effect of laughter" phenomenon become industry findings. Ah!, marketing training how to applause (laughter) how to measure? Let's take a look at this phenomenon causes and underlying causes.

Strange anomaly

There is such a strange phenomenon, when market demand appears normal, the supply is often occurs in an orderly, gradual, until the supply exceeds demand, and finally stabilize; exception occurred when market demand (bad, the total value of the Community contribution is negative), the supply is unordered, burst, and this demand is often a geometric series of amplification until outside intervention, their bubble burst or burst events affect it and make it stop clamoring. Marketing training also failed to get rid of this anomaly.

At the present stage in China, where there is more to staff training companies often are enterprise fast growth or development good enterprise, the enterprise employees work intensity is high, work time compact, pressure, so the time pressures of sales staff is eager to have the charge, can in theory system height and skills to enhance opportunities for yourself. Enterprise decision-makers want their employees to grow as quickly as possible, employ external lecturers also can't wait. But all in battle to fight against the Warriors is a rare opportunity to discover this, hope, humor, funny, lecturer of jokes constantly can easily even entertainment at also logical. As for the actual benefit to yourself in a short time-resolved, of course.

After the training, the trainees to lecturers and this training arrangements do score is each training must be done, the final result can be imagined, the more jokes, applause more training, General, the higher the total score also (because few business people will use the "expert" in the eyes of the score, the enterprise and its really help and benefit also cannot assess the). Organization of corporate training human resources Department for "loud" marketing departments are also happy to be a parallel to human feelings, because that other departments on their satisfaction is high. Of course, each year looking for training instructors and the selected course content becomes a very easy plum.

Enterprise and trainees have such potential demand, since there is a super market sensitive Zhou, vision training company and trainer nature is "not to drill the hole does not have" their brains to find jokes, cute music search, a small case, some even arranged some "Tommy" in a speech during an atmosphere of movements resulting in applause. He was responsible for "missionary educationist, puzzlement," Mission of marketing training into laughter, applause "essays" performances, lecturers also cater to the corporate or student's appetite, change their professional ethics and practice makes training become vulgar, and even some training is a good take off into the "mice" MLM Assembly.

So strong after the training come from all parts of the country's marketing staff is busy busy chongchong inputs to the "peace" marketing in World War II, the training of small jokes into gossip, entertainment, and other inherently Mosha depth, lack of market and problem-solving tools training content already forgot. Such training to the participants of the useless, enterprise was also hurt the labour life, finally pays only the enterprise bosses and the students themselves at their own expense. Unfortunately business owners or shareholders in a tangle, don't understand a lot of training costs, marketing personnel's professional skills and loyalty as though still in the making.

Obviously such a vicious cycle, the cycle of bad ring is not conducive to the development of the industry, many enterprises in China's overall business level, marketing innovation is a restriction. But such a phenomenon or how to suppress the tide? I think should be the following areas to:

Whoever needed to end it

First enterprise boss, General Manager or marketing director needs training decision-makers should clearly know their own business and employee needs knowledge and ability, and hope that the staff to the direction of career planning and development. This way you can know what your employees need training. Of course limited to various reasons, the decision makers sometimes cannot accurately define what kind of training employees, but can provide expert and experienced colleagues for advice or internal discussion, in fact on a number of management levels needs to be improved in terms of the enterprise, the choice of what kind of courses and lecturers is itself a requires careful research. Because of this need and enterprise's development stage, the staff's knowledge structure, industry characteristics, even with the company's strategic direction and steps to maintain a consistent pace. For enterprises, curriculum should be considered include: theoretical levels for employees, management level, the correct moral and values guide the marketing methodology and practical skills, analytical market or problems of methods and tools for different students focus their course.

Followed by training of sales staff, should be sober know what kind of content on their own are useful, such benefits in the short term and long term. To the author's experience, good marketing training courses should be "situational background + case + theory refining + application conditions" in four parts. Background is in order to describe the incident or the case of the time, place, person, the environment and related factors to define the case of the "specific

Situation. " The actual case is to have a representative or the splendid case to interpret results from causes to the entire process, with the figure of the intervention makes the whole process more fresh activity, so it is easy to understand and remember. While the theoretical abstraction in such a way as to include many things in common phenomenon to summarize into fixed frame with the system in order to guide future action. But theoretical systems or methods in continuity and dissemination, the how to guide action and become difficult to operate, because often the theory of the founder of the scope of application of the theory is defined using the "exhaustive enumeration method," but we know that with the passage of time and space are constantly "exceptions" appears, so this is an endless problems. This is why when theory isolated to guide practice is often the main cause of an error. For important ideas and methods of teaching and explaining that the "four steps" is the most perfect combination.

In their future professional to have a clear understanding and positive marketing personnel and focused only on short-term benefit and sensory stimulation of sales staff, their training needs and evaluation is absolutely not the same. The former are more like training can give yourself brings theory system enhancement, grasp the analysis and problem-solving methods and ideas, on their own doubts about inspired, etc., instead of a ready-made answer (since they know their hopes on the "idiot"-out-of-the-box solution is unrealistic). Before a person's professional Outlook and values will have a problem, the enterprise must first settle its professional Outlook and attitude problem, otherwise it is a good training on it is "casting pearls before swine", white waste of money.

Next is our enterprise administration or human resources department, because you're responsible for the enterprise's human resources development, career planning, the company's overall quality and ability to raise major mission, instead of a simple intermediary organizations and "peacemaker". This requires us to be able to guide employees in proper training needs, on the training market there is a comprehensive study to choose as the most important training. Even during the critical time can withstand the pressure from the surrounding, the company's training needs to really contribute to the development of enterprises, companies of every training costs play a greater value.

The last is our training companies and lecturers, as "teacher" of the teacher, it is our responsibility and obligation to boots the industry towards a healthy and orderly development, instead of "killing" of plunder; our different businesses and students should be based on their actual circumstances take a different approach and content, the so-called abilities, instead of the "sameness" of trafficking; everywhere on trainees help should be useful in their work and thinking about the problem, instead of non-payment of duty "coming out"; otherwise you stained the lecturer's innocence, and the mistreatment of persons youth. Course lecturer of mocking form, to humor enliven classroom atmosphere, increased student participation, must we exaggerate with primary and secondary.

Any one of the industry are not plain sailing, marketing training industry too, believe that through our joint efforts and market, marketing training industry will have a better future, it is the marketing profession. (Author: Chun soldiers master of Economics, MBA, Shanghai guobang management consulting partner, strategy and marketing consultant, marketing, and management training of lecturers. Its programming and the speaker of the regional market precision marketing and management, Terminal war "," the art of negotiation and win-win strategy "," industrial marketing "and many other marketing courses for experienced market analysis and marketing management tools combined with specific cases, so that participants can quickly master the methods and tools, which in practice be effectively utilized by students of high praise and recognition.