Keywords: e-mail marketing plagued recommended method in the online marketing business process, you are (perhaps a last resort) to use unsolicited email information? maybe too. The result may be subjected to those you provoke outcry of the people, even receive e-mail bomb. We recommend you not to do this kind of go. However, if you use email instead of the other annoying method, you can not only money but also very safe.
Here we will explain the proper use of e-mail marketing. E-mail marketing "correctly" method has only one: send an e-mail to those first and you contact potential customers. They don't complain about received valuable information.
The following content will be welcomed:
-"Last minute" reminder;
— — Special offers;
— The latest information on products;
-He resides in the forefront of the news industry.
Here are seven suggestions to keep in mind:
1. obtain the e-mail address
Only know the customer's email address before you can send them an email, email marketing, the first step is to collect the e-mail addresses of potential customers. Whether online or offline, in your use of the customer information form to arrange for an email address a significant location.
2. use ASCII plain text format articles
Mail to use plain text format, use the title and subtitle, not to abuse a variety of fonts, as far as possible, so that the email is straightforward, easy to navigate and read.
3. the document with sufficient margins
Each line is limited to 64 characters or less.
4. the first transmission of the most important information
The main information and you should focus on the first screen you can see the range.
5. put the document title as the subject of the message
Theme is the recipient first to see if the theme attractive and innovative, can stimulate interest in order to enable them to open your email. This is very important, should exercise greater attention.
6. messages as short as possible
When using traditional marketing methods, marketing articles and longer the more persuasive, e-mail is different. This is because the e-mail information processing methods are different from the printed information, especially when you have a lot of mail when you need to finish. You must understand this emerging media features, try saving the recipient's Internet time.
7. check email
When sending a message, you want to check before the first start from the theme, check the header, body, layout, until the signature and additional information. A successful email always checked, this is a must.
Now, the biggest online companies including today include Apple, Excite, Intuit, Microsoft, Symantec, Yahoo!, other companies are using licensed commercial email marketing. They can do it, you can also start your soon! mailing list program, mailing lists are a successful email marketing is the most important content.
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