Earthquake marketing: action always important than PR

Wenchuan 12 may earthquake occurred. Critical moment, donated, the first time pass, demonstrate corporate social responsibility, many companies on their own PR partner release such a directive. However, the old drunk want to remind that the earthquake marketing must adhere to the principle that action first, public relations secondly, don't leave the impression of the SHOW.

As long ago by the Chinese people the focus of Carrefour's first donated 2 million. On 12 may in the afternoon, when the Wenchuan disaster, Carrefour immediately indicates the Chengdu five stores to disaster emergency donation tents, quilts, and other relief items. At the same time informed France headquarters. Carrefour International Foundation was decided, to disaster-stricken areas to donate RMB 2 million. Carrefour's took the first opportunity, and just after PR baptism, is still in the intense preparedness,.

There is a mengniu, earthquake, donated 2 million packages (value of 520 million) of milk to the people in the disaster areas, the first time the milk into the hands of the people in the disaster areas. Fluke that recently in various foods have prices of pinned to the son, mengniu, milk beverage compete to lower milk prices, and this, in turn, are catching up with the earthquake, Fluke price policy to the public image of love mengniu extra points.

The most humane is Unicom. Remember a few years ago there was a mess of Warcraft short film "CDMA, today you throw?" counting the Unicom signal is not good and evil. This time, however, limelight CDMA will, Chengdu earthquake relief headquarters for 15 days to Wenchuan County drops mobile equipment, including military mobile and China Unicom CDMA cell phones, and in the local building small base station. By then, Wenchuan County to cell phone contact with the outside world will become possible. Critical moment, throw the phone contact sky family relationships, friendships, what could be more moving! life memorable. Is this enough to China Unicom, because the earthquakes marketing From emkt.com.cn, action first, PR 2.

Earthquake at this point, the enterprise should not wait to see is for consumers to SHOW. If a domestic appliance brand cattle (do not say), a non-whole, BBS sentence it donated a dollar. Delicate, niunie contrived, QQ, MSN, most of its nose.