The "strategy of promotion" to the end?

Manufacturer promotions is to undergo a series of sophisticated planning, there must be effective under implemented. They will select some traffic large lively commercial land sector, product promotion, and that the way most of the performances, I put this kind of promotional methods called "strategic marketing". While playing with quotation marks because the promotion itself is a better way, but by some manufacturers and enterprises in the reality of unreasonable choice application and interpretation, changed, go. So this kind of out of the "strategy" If you always want to sell to the end, often outweigh its generals often easy to get people consumers pull blindly consumption, makes mistakes sell into. These vendors use people consumer mentality and free access to high-priced gift under the guise of psychology, the use of this or that "high price" free gift as a means for product promotion, its disguise the real trick that will in time be "Mont in drum" was thought up cheap people consumers discovered that when these people are screaming after falling for consumers, it has been a long time, the loss is irreversible and made up for. More than once I have experienced such a certain "strategy promotion", was once referred to by some manufacturer's instructions to the gods, as market important weapon. When real know these promotions, I found that this is some product manufacturers of a "promotional strategy" means that instead of the normal use of the means of promotion, which is a fraudulent in nature. They are generally in a manner that begins: one, fanfare these "strategic marketing" manufacturers and products are people not very well-known enterprises and products, but once they do promotions, will select some of the bustling commercial area for offensive purposes. Vendors or enterprise will invite some skill is not high, the performance level is not high performance individuals or small groups, in the set up of Siamese balloons arches arena to stereo sound was great not big. The actors in the above is a jump and a jump, the enterprise will invite one or two of seditious strong host on-site atmosphere in and rendering. It also keeps the expression from the crowd with "gift or a surprise" and "gift" to attract the audience coming and going. If the song cannot attract many people, just use the "beauty" to attract and impress the crowd. These "Belle" which does some beautiful appearance beauty, gestures, but show some attitude with provocative and glamour. But the most appealing to the crowd stayed to watch because almost all of these beautiful women wearing special "open", and some even wore the "three-point". Conformity and curiosity ignored so that more and more people stop, look, at the beginning is then many viewers are denying participation to these firms engaged in the "strategy of sales promotion activities. Second, program activities using the above tools to stay between audience, presenters began speaking to inflammatory does not make some don't like to wait a long time for people to leave, the facilitator also once again stressed the "gift" and "gift". At the same time, they will continue to put some seemingly packing exquisite and very generous gift to the stage, to attract people's eye. Since these stop watching people from different fields and sectors of society, one of the most works from the "family" of wage-earners who weekend shopping time whereas a large number of procurement for a week or longer necessities, manufacturers will seize these people were shopping with enough cash to conduct promotional purposes. These people are watching performances of potential consumers. It can be said for such a "strategic marketing" activity is still not very aware, only listen host inflammatory speech, there is value in the "gift, gift giving, these people" consumers now just wishful thinking that these "gifts and gift" is really a vain complimentary, many people have been waiting for the show played out to the complimentary gifts. This side of the program in full swing now, looks brilliant. Because even the three flow program, rendering through the atmosphere and also offers another few yanzhi personnel deduction, nor does attract many holding doctors is hilarious psychological faithful audience. Then, they will participate in the activities of the sponsor, as facilitator, sensational has reached the end, the gift is simply too tempting, if you do not get a back, today even though white came out. Programming is in order, one after another, solo cover, Duet, song just smile, mimicry, dancing, some manufacturers also arranged for essays or cross talk, and even arrange some alternative performances as "GNOME" and "foreigners magic learned", juggling show, it's a reality people took to the stage of "quyuan zatan". Because of the atmosphere and on the television of the people allows consumers and shocking is different, even the best programs on the TV may also hold a candle to the reality of the three flow program, it attracted many people. These routines Waterloo Road and show original performances, not to say that quality, sound effects, at least to attract the eye of consumers, this is a successful manufacturer promotions, the most crucial step. 3. Isaac gift this "strategy promotion" the biggest selling point is the use of performances both advocacy and its product manufacturers, but also be able to reach a certain promotional products. Activities of the key is to make a plausible and atmosphere grasping ability strong host, he must not retractable freely, so that the fan the audience excited to head will be the scene of the atmosphere hangs after purchase, at the end of the so-called "first gift when you receive after the purchase of" the positive response. Program performance, the first among the audience from time to time to spread some small gift as a drink, to stabilize farm them watching the audience, there are mainly small ceremony: toothbrush, bagged small block SOAP, shampoo, key ring, small toys, etc. At the same time, also could not say a gift will be sent out immediately, please don't go away after certain programmes will be sent out and the like. The audience at this time do not go away, because the basic activities has reached a climax, they do not see what is left will not be easy, others just for the fun not to grab the gift, but won't go away, because they want to see the final gift what sent out hilarious scene of the most important activities is not the main reason for leaving.The critical moment, the activities of the real climax comes at a time when that is finished performances, dressed in bright costumes of gift glamour lady will take the complimentary gift around one week to let the audience really gift really good, and the moderator will speak echoed these rites is the manufacturer's licence for onsite audience, each one, a few hundred dollars of value. Some activities will ask some questions, very simply, is to increase the awareness of participation of the audience, while at the same time sent out some small gifts. After the gift will be sent, the facilitator asks the audience is the dissemination to everyone, or in order to distribute to everyone craned arm, one audience almost touched these attractive gift, some will answer, some answers in order to reach the atmosphere of the activities of the vertex. IV. the "buy" and not "sent" watching the desire to get a few hundred dollars these compelling value of the gift of the audience, at which point the platform vendor staff and facilitators will make will be sent to the audience is reached, then the moderator will Siew, preaching "audience a few hundred dollars worth of products, your hand, is to let you do one thing for these products often do about word of mouth advertising, both in peacetime for daily consumption, be sure to visit the product sells the field, but you took these great ceremony is have a quota limit of only *** name." This provoked a lot of people's participation, then these will get the gift of consumers were told they would send them a card with a card and then receive gifts. The moderator will then: "say that you know the manufacturer sent out these gifts to give consumers the friends send you gift, send to, and you get a few hundred dollars gift should mean a few hundred dollars, this gift, you just take out the $ 400 you can receive with the card. But at this point is active has been head of the audience is no longer think it yourself if you really need these so-called gift, or follow the moderator said to go to the "gift" with his collar, while others think it is very cost-effective, something less than a few hundred dollars $ 100 will be able to buy, this is a very rare opportunity, so I would not care about the $ 100 note. The facilitator also kept encouraging, "there is also the final twenty, ten, there is a final five, last third of the gifts of friends hurry up, the last one." Finally the "gift" out of the ceremony was the "pin" at the end of the last manufacturers and consumers will end up happy. The price for buy-to-host for manufacturers of high-priced products that people will consumers, most would not have to count them unobtrusively in the product to the end what is the net often also be complacent blindly believe they were cheap, just wait. Actually what is the situation?, in fact, they were attracted by this constant activity and infected people and consumers buy these "big ceremony and surprises" products sold in Terminal marketplace with their prices on Treasuries buy price comparable to that in some places even better than them in promotional spot price to lower. Some of the products consumers when, through various means knowing the true situation, already are different, many of them are too lazy to hold manufacturers with "misleading promotional vendors" real "strategy promotion" means they have lost there, that's more money to buy yourself is to the "things", also didn't suffer quietly dropped. Some participated in activities of consumers will think, will not participate in it. In fact, companies or enterprises of the "strategy of promotion" means to be a lot of time, become now a very effective means of promotion, the products will be more widely publicized. But manufacturers really aware of such "strategy promotion" on their own business and products in the future in the minds of consumers. While the manufacturers of the activities of the product brand is to rapidly price and also with misleading means marketing to win customers and markets, or just use the regular marketing means a step the product brand and corporate brands big? this short-term promotional behavior is not desirable. Is sent is sent, is selling is selling, ambiguous to the people make consumers into buying the "fool" position, the result can only be a "lifting a stone on one's own feet". Consumers are feeling, you can market it is ruthless, and product marketing strategy for the use of the "little things", and don't be too "speculation". Manufacturers of such petty tricks "strategy promotion", and finally the cost would be high, the lessons will be painful.