World marketing comments (http://mkt.) Following a small nurse, domestic and a first-line brand independent daily chemical the roots being "pulled"
Taiho also to "run away".
This has more than 20 years history of State-owned brand cosmetics production operator, has long been regarded with foreign cosmetics brand is the counterpart of a national "banner", even in the most intense competition at the beginning of the century, Beijing Dabao cosmetics co., Ltd. (hereinafter referred to as "the big treasure") product market share is as high as 10%. See "Taiho tomorrow, Taiho everyday," "to the skin well, sooner or later with Trafalgar" and other well-known advertisement at CCTV channels of prime time repeatedly.
However, 27 February, Taiho officially announced its 100% shares in China Beijing equity exchange (hereinafter referred to as "beijiaosuo") listed for sale, price 23 billion. An uproar in the industry.
Although Dabao aspects yet positive motivation to quit, but the market generally believe that this industry is highly competitive, Taiho development stagnation and management initiation; and took over the tuiyi, general indications, few determines to be from the United States by the Johnson group.
From 51% to 100%
In fact, things in a year there before.
Initial entry of sight is Johnson. At the end of July last year, about Johnson's acquisition of 51% stake in Dumbo rumor spreads. At this point the Dabao also to people outside the company intends to sell shares of intention, but on the sale of the object remains noncommittal, Taiho Party Secretary Wang Huai Yu said: "we are now waiting for approval by the Government. ”
But after a few months, there will be no acquisitions. Until February 27, the Dumbo Beijiaosuo formally, only 51% of the equity transfer also upgraded to become a comprehensive transfer, including Johnson, Unilever, Avon and domestic a cosmetics enterprises have become potential transfer object.
26 March, in the agreed upon expiration of one month of trading, Dumbo withdrawn the sale of the beijiaosuo. This means that the target has already occurred.
Beijiaosuo insiders explain to the reporter, if no one store, sell information will still be renewed (unless the tags people change sold will), but if you have more than two or more of the bidder, you will delegate to the relevant intermediaries public tendering or auction, this means the end of qualified persons to have one.
The only bidder is not Johnson? Dumbo and Johnson on this are unwilling to disclose more specific content. Taiho website for acquisitions news. "Now it is also inconvenient to say. "Taiho Wangxuebing, Director of the Office. But Johnson who are not directly within the deny, means only that does not make any assessment.
It is understood that, are interested in Dumbo and ultimately submit bid information is not a home, a cosmetics company Unilever is coming to submit related materials beijiaosuo, but because of the constraints to finalists. To this end, Unilever insiders in the interview, said: "we have always said that the concern about Taiho, this does not mean we're going to buy it. ”
"In fact, the real strength of the acquisition of just a few. "An insider, the several enterprises and Taiho has some degree of exposure, but will intervene in time and depth, Johnson is no comparison to other enterprises.
But if this is Johnson, why not a few months ago that completion of the acquisition? of the industry in General is, Dumbo on existing staff to maintain the status quo of precondition is that the parties could not contract. This is a direct result of a few months later, the proportion of large treasure from 51% of the stock rises to 100%.
Acquisition of key employees to stay as
Compared to other State-owned enterprises (SOEs), subordination of home industry Corporation Beijing Dabao strong color home welfare. In all of 1182 employees, approximately 400 000 people with disabilities, many for the deaf, the senior management of the company in and Taiho grow up people with disabilities. Enterprises enjoy preferential tax policies. Employee benefit wage per capita in 1990 to more than 300 yuan, rising to $ 2600 in 2003.
In August last year, Taiho proposed joint ventures, acquisitions to ensure that Taiho brand continues to develop, placement of disabled employees is a prerequisite. Taiho Wangxuebing told reporters, Director of the Office, at the request of last year and continues to be a basic condition for the acquisition of now.
Obviously, this part will likely become the ultimate ownership of foreign acquisitions. Thus, in the final design will be adjusted to the great treasure, transfer hold 16.58% employee shares (according to the listing notice display, Taiho existing equity including Beijing San Lu factory holds 83.42% State-owned shares, and Taiho employee stock will hold 16.58% shares) of the part can discount 2 million – this seems to be the future staffing to lay a foundation.
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