World marketing comments (http://mkt.)
In 2006, ye maozhong pudgier, this may be a precursor to a good year. Dairy industry, household appliance industry, digital industry, film industry, the mobile phone industry in the wake of the 2006 marketing after World War II. In 2007, of the choice of what kind of marketing tool?, through 2006 summary and reflections, then observe that ye maozhong this importance and plump 2007, marketing forecast, 2007 are as follows: 1) charity marketing is hot. The 2006 as the new century's charity of the year, without exaggeration. Bill Gates declared · will donate a Buffett, Warren Buffett has also pledged to donate a huge wealth of Chinese magnates countered, said to be donated enormous wealth do good, the whole of 2006 has bursts of donation. According to research, the enterprise is engaged in charity activities and the company's products, services, and marketing strategies for highly relevant. Therefore, the 2006 charity activities will lay a foundation for 2007, charity marketing will become the 2007 marketing activities of the main theme, business, advertising and public relations sector caused widespread impact.
2) non-Olympic marketing 2007 is an Olympic year of acceleration before the arrival. The majority of Enterprise 2007 s Olympic Games will have a direct impact on the 2008 Olympic Games brand marketing warfare. As the Olympic sponsorship threshold is very high, therefore, the author and the industry talking about the most is still non-Olympic marketing, is not a "sponsor" than to sponsor results. Non-Olympic marketing playing while it is too close, but must be on the entire Olympic activities and events and media broadcast features have a profound understanding of, for example, note the marketing communication activities, scope, audience and population characteristics and other factors.
3) blog marketing after the rise of 2005, 006 years of popularity, 2007 blog marketing renders comprehensive startup. And shall blog of middle-class concept, Ali blog network commercial Lake, Sina Blog, financial, information, Sohu blog fashion sense ... Each portal blog has its own characteristics, if each bokequn subdivided, there will be more accurate positioning. Blog marketing for its accurate and active by the majority in hot pursuit of linking advertisers. The 2006 controversy over a year of blog value will go out of heavy fog, 2007 blog marketing gaining momentum.
4) thawing of direct marketing direct marketing ban on mobile market has become increasingly standardized, 2007 national direct marketing will have strong blooming. This is mainly from third-party power game results. In direct marketing, foreign-funded enterprises intent on maintaining a vested interest in the market continues to expand market share, the Government hopes to expand the market share of both the growth of national direct selling company. The Government wants to regulate the market, to support the local national direct marketing company's rapid growth. Author and national direct marketing enterprise "mice" interview with the President who, because of their origin, in particular, they hope to find some State-owned enterprises or to obtain licences for direct integration into the enterprise "," above board do national direct selling company. While the authors participating direct marketing system that incorporated the Assembly, you do see some influence, appeal and effectiveness of strong local marketing system was incorporated into the relevant institutions. It is expected that the national direct marketing enterprise will catch up, through the promotion of quality and human resources to build brand.
5) active marketing author participate in an industry marketing Conference, a reporter asked: "now this forum with the participation of many, many people, if you linked to is not a media?" media publishing with continuous and can store and a wide range of public opinion. These are not available in the Forum. Marketing in General that these activities are called "active marketing." Active marketing, often through invitation or direct selection in the flow of traffic in several places in product promotions, to its specific boundary County forms can either be singing and dancing performances, and is highly correlated with the product's guessing game activities, often in holiday or celebration held, because of its atmosphere with activities, sales achieved significant results, and often have compulsive buying or fashion of consumer products in use. Active marketing also often combined with experience marketing, by letting consumers in the event of the actual perception of the products and services that our customers desire. "Customers can forget what you said, forget what you did, but never forget how you made them experience. ”
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